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Successful Drug Re-Launch Hinges on Organizational Backing
Date:3/25/2008

he same

approach in that the majority of investment, almost two-thirds, is

shared by sales, various promotional channels, KOL and advocacy

initiatives.

-- Refine the Marketing Mix - After re-launch, monitor and adjust the

plan. During the two or three quarters it takes to access the

penetration success of key customer segments, brand teams carefully

observe the impact of marketing.

For a deeper exploration of the captured metrics and best practices in the study, visit http://www3.best-in-class.com/rr919.htm or for related research visit our Best Practices, LLC Web site at: http://www3.best-in-class.com/.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Our clients include 43 of the 50 leading pharmaceutical companies. For more information, call (919) 403-0251 or visit http://www3.best-in-class.com/ .


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