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Subaru Donates 'Hep B Hero Mobile' to Support Campaign
Date:10/15/2009

SAN FRANCISCO, Oct. 15 /PRNewswire/ -- Subaru of America is joining the San Francisco Hep B Free campaign as the official vehicle and partner by donating the use of a 2010 Subaru Legacy detailed with full color artwork promoting the campaign theme which calls on everyone to "B a Hero" in preventing liver cancer and the hepatitis B disease.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )

Hepatitis B causes up to 80 percent of all liver cancers, and disproportionately affects 1 in 10 Asian and Pacific Islanders. A safe and effective vaccine prevents infection and liver cancer caused by hepatitis B. The most important step towards eliminating hepatitis B disease is by being tested for infection in your doctor's office.

The new model 2010 Subaru Legacy Sedan is black with a cape design and features the "B" emblem of the campaign along with the Subaru logo. It will debut at the 2nd annual B a Hero Gala -- a benefit fundraiser for SF Hep B Free, the citywide campaign to screen and vaccinate all Asian and Pacific Islanders for hepatitis B. The car will be on display in front of the Empress of China on Oct 15 from 5:30 to 9pm and will be featured in prominent Bay Area Asian American oriented events including the Northern California Cherry Blossom Festival, Pistahan Parade and Festival and Autumn Moon Festival. The car will make its traveling road show debut on November 4 at the San Mateo Hep B Free launch.

"Subaru is committed to helping educate the community and increase awareness through the Hep B Free movement," said Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. "The Asian American/Pacific Islander community is one of the most vibrant and fastest growing in America. We are proud to be part of the community's good health initiatives and continued development."

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SOURCE Subaru of America, Inc.
Copyright©2009 PR Newswire.
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