Navigation Links
Study to examine direct-to-consumer drug ads on TV
Date:9/14/2011

Do pharmaceutical ads educate patients and improve health -- or merely spur drug sales?

Researchers at the University of Illinois at Chicago's Institute for Health Research and Policy will conduct the first comprehensive study of televised drug commercials using Nielsen Media Research and health care utilization data.

The research is funded by a $3 million, four-year grant from the National Heart, Lung, and Blood Institute.

The U.S. is the only country that allows televised ads for prescription drugs. Direct-to-consumer drug commercials are the fourth most common category of television advertising.

"The increase in the amount of advertising has coincided with huge increases in health care costs," said Sherry Emery, principal investigator of the project at UIC, who notes that advertising has not likely caused the entire rise in health care costs.

"On the one hand, the pharmaceutical industry claims that these advertisements provide a public service by educating consumers and giving people information to take to their doctors that might improve their health and ultimately result in lower health care costs," Emery said. "But there are a lot of economists who would suggest that you don't advertise a product unless you expect to make money from it -- and these ads might be driving excess demand."

Previous research has not demonstrated either effect conclusively, said Emery, a senior research scientist at the UIC institute, perhaps because such studies have focused on single categories of drugs. Several studies have examined the effect of direct-to-consumer advertising on consumers' behavior and health outcomes, but most have used aggregate spending rather than more refined measures of ad exposure.

"It seems reasonable that an advertisement for a cholesterol medication that treats a non-symptomatic condition might be different than an advertisement for an asthma medication, where if you don't adhere to th
'/>"/>

Contact: Sherri McGinnis McGinnis
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Drinking Patterns Affect Heart Health, Mouse Study Finds
2. Quitting Smoking May Improve Personality, Study Suggests
3. More Mammograms Equal More Mastectomies: Study
4. Study finds over 70 percent of suicidal teens dont get the mental health services they need
5. Diabetes public health: UCSF study highlights need for better guidelines
6. Institute for Aging Research study finds Bostons elderly homeless sicker than others
7. Statins Dont Raise Risk of Brain Bleeds After Stroke: Study
8. Strong leadership necessary to provide more sophisticated care for aging population, study finds
9. New Drug Boosts Good Cholesterol in Study Patients
10. IUDs May Lower Womens Risk for Cervical Cancer: Study
11. Eye Antibiotics Can Cause Drug-Resistant Bacteria: Study
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2015)... MILAN (PRWEB) March 28, 2015 ... thought-leaders in the fields of osteoporosis, osteoarthritis and ... on Osteoporosis, it may be the first time ... educational research forum that the hot-button topic is ... Based on the well-accepted scientific principles of Wolff’s ...
(Date:3/28/2015)... FL (PRWEB) March 28, 2015 ... conditions coverage is made available to all visitors who ... effective immediately. All members are encouraged to purchase the ... to avoid lack of proper coverage for pre-existing medical ... from one or two medical conditions with serious consequences ...
(Date:3/28/2015)... Las Vegas, NV (PRWEB) March 28, 2015 ... surgery experiences re-injury, according to research presented today at ... ) Specialty Day. The study examined the long term ... younger. , “We examined survey data from 242 ... noted lead author Justin P. Roe, MBBS, FRACS, from ...
(Date:3/28/2015)... 2015 Genomic medicine experts have sequenced ... for the first time, key information for understanding and ... the newly posted story on the Surviving Mesothelioma ... British Columbia, the British Columbia Cancer Agency, and PhenoPath ... underlying molecular alterations and mutations that can lead to ...
(Date:3/28/2015)... La Mirada, CA (PRWEB) March 28, 2015 ... with ear, nose and throat disorders, are ... Tinnitus is a common issue which is characterized by ... ears. Affecting 1 in 5 people, tinnitus is a ... or disorder and while it is non-fatal, tinnitus can ...
Breaking Medicine News(10 mins):Health News:Non-Drug Protocol for Building Bone Density Expected to Steal Spotlight at World Congress on Osteoporosis 2Health News:India Network Health Insurance Today Announces New Eligibility Criteria for Pre-existing Condition Health Insurance Coverage for Visitors to the United States 2Health News:India Network Health Insurance Today Announces New Eligibility Criteria for Pre-existing Condition Health Insurance Coverage for Visitors to the United States 3Health News:Young Athletes at Greater Risk for Re-Injury after ACL Surgery 2Health News:New Genomics Research May Help Doctors Tailor Mesothelioma Treatment, According to Surviving Mesothelioma 2Health News:Healthpointe now Offering Tinnitus Treatments in Clinics throughout Southern California 2
... , NEW YORK, Sept. 3 As millions of ... classes every day. , , Teens are at a ... a crash, due largely to lack of experience. Many of those crashes ... (NRSF), a non-profit group that produces free driver education programs. , ...
... PHOENIX, Sept. 3 Maldonado Medical, a Durable ... in continuing its commitment to physicians, patients and the ... (AMA) and other physician associations from several states in ... is against the following health insurers: Aetna Inc., Cigna ...
... Arnhem, September 2009 The September issue of ... Association of Urology, features an article and a video ... Patel et al, showing that the periurethral suspension technique ... after robot-assisted laparoscopic radical prostatectomy (RALP). RALP is ...
... Cancer Institute (NCI) has renewed a $11.5 million Specialized ... and treatment of ovarian cancer, which supports multidisciplinary research ... Pennsylvania. First approved in 1999, this marks the ... "The SPORE program has always been a bold experiment ...
... CLEVELAND, Sept. 3 At a time when many families ... of prescription medications, supermarket retailer Giant Eagle, Inc. is making ... available for free every day at all of its 210 ... Thursday, September 3, with a 10:15 AM kickoff press event ...
... , NEW YORK, Sept. 3 ... its catalogue. , , Anti-aging Products ... http://www.reportlinker.com/p0120340/Anti-aging-Products-and-Services-The-Global-Market.html , , This Report: ... for anti-aging maintenance including health maintenance, beauty and physical fitness , ...
Cached Medicine News:Health News:Back to School Brings Risks to Young Drivers; Traffic Crashes Leading Cause of Teen Death, Says National Road Safety Foundation 2Health News:Maldonado Medical LLC Champions Physician & Patient Rights for Better Reimbursement Schedules Nationwide 2Health News:Maldonado Medical LLC Champions Physician & Patient Rights for Better Reimbursement Schedules Nationwide 3Health News:Maldonado Medical LLC Champions Physician & Patient Rights for Better Reimbursement Schedules Nationwide 4Health News:NCI renews Fox Chase / Penn Ovarian Cancer 'SPORE' grant for a third 5-year term 2Health News:NCI renews Fox Chase / Penn Ovarian Cancer 'SPORE' grant for a third 5-year term 3Health News:NCI renews Fox Chase / Penn Ovarian Cancer 'SPORE' grant for a third 5-year term 4Health News:Giant Eagle Pharmacy to Offer Customers in Ohio a Dose of Economic Relief Through Free Antibiotics Program 2Health News:Giant Eagle Pharmacy to Offer Customers in Ohio a Dose of Economic Relief Through Free Antibiotics Program 3Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 2Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 3Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 4Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 5Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 6Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 7Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 8Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 9Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 10Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 11Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 12Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 13Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 14Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 15Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 16Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 17Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 18Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 19Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 20Health News:Reportlinker Adds Anti-aging Products and Services: The Global Market Report 21
(Date:3/27/2015)... WASHINGTON , March 27, 2015 ... - The biopharmaceutical industry comes out on top as ... in a new report  from ndp│analytics. According to ... and development (R&D) investment over the last decade, accounting ... 2000-2012. A Short Video on ...
(Date:3/27/2015)... 27, 2015 A new report from Kalorama Information ... – Chile , Colombia ... targets for IVD firms.  The healthcare research firm said that ... strategies for the Latin American continent with a population of ... supply operations. However, the country,s regional economic clout does not ...
(Date:3/27/2015)... CHINA AID, the ... Rehabilitation Medicine and Healthcare, second to none in ... held at Shanghai New International Expo Center on 22-24 ... Suggestions on Encouraging Private Capital to Participate in the ... issued by the Ministry of Civil Affairs of ...
Breaking Medicine Technology:Week in Review: The Latest from PhRMA 2Kalorama: Beyond Brazil, Latin American IVD Market Grows 2Kalorama: Beyond Brazil, Latin American IVD Market Grows 3Kalorama: Beyond Brazil, Latin American IVD Market Grows 4CHINA AID, the 10th China International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare to be held in April 2CHINA AID, the 10th China International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare to be held in April 3CHINA AID, the 10th China International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare to be held in April 4CHINA AID, the 10th China International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare to be held in April 5CHINA AID, the 10th China International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare to be held in April 6
... SEATTLE, Feb. 3, 2011 Dendreon Corporation (Nasdaq: ... its previously announced public offering of 2.875% convertible senior ... closed on its overallotment option in full to purchase ...  The sale of the Notes, including the exercise of ...
... FOREST, Ill., Feb. 3, 2011 Hospira, Inc. (NYSE: ... injectable pharmaceuticals, today announced U.S. Food and Drug Administration ... of the oncology drug approved in the United States. ... had 2010 U.S. sales of more than $140 million. ...
Cached Medicine Technology:Dendreon Announces Exercise and Closing of Overallotment Option 2Hospira Announces FDA Approval of Topotecan Injection 2
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
Medicine Products: