Navigation Links
Study shows health policy researchers lack confidence in social media for communication
Date:6/6/2014

Philadelphia Though Twitter boats 645 million users across the world, only 14 percent of health policy researchers reported using Twitter and approximately 20 percent used blogs and Facebook to communicate their research findings over the past year, according to a new study from the Perelman School of Medicine at the University of Pennsylvania. In contrast, sixty-five percent used traditional media channels, such as press releases or media interviews. While participants believed that social media can be an effective way to communicate research findings, many lacked the confidence to use it and felt their academic peers and institutions did not value it or respect it as much as traditional media and direct contact with policy makers. However, the authors note that when used effectively, social media channels could present a major opportunity for connecting with both policy makers and the general public. Full results of the study, one of the first of its kind, are published online today in the journal Health Affairs, and will be presented as a plenary session during this weekend's annual AcademyHealth conference in San Diego, CA.

The study, a survey of 215 health and health-policy researchers (primarily MDs and PhDs), comes as academic journals, public health agencies, and health care organizations increasingly use social media to communicate health-related information. It also comes at a time when the nation is embarking on major changes to the health care system a time when health policy research evidence is increasingly important.

"Our study uncovered four central findings," explained lead author, David Grande, MD, MPA, assistant professor of Medicine at Penn Medicine. "First, most health policy researchers are not using social media to communicate their research results, which could be a significant missed opportunity to expose a larger audience to important health news and findings."

Results of the study also reveal that researchers worry about how their peers and home institutions perceive social media, and that many describe it as replete with opinion and 'junk' and are concerned about presenting their scientific results in such settings. However, Grande notes that participants became more confident about social media when given examples of how the channels could be used effectively. For example, many thought that they could not communicate anything beyond the 140-character limit on Twitter, despite the common practice of including links to more substantive content. Understanding how to use these tools, the authors say, could alleviate concerns about the information being superficially presented.

Finally, the study shows that junior faculty members are more positively predisposed than their senior colleagues about social media. This, Grande says, could be a result of greater familiarity with it from other aspects of their lives, or it might be because senior faculty members have greater access to policy makers owing to their stature and reputation. Regardless, the authors suggest there are considerable benefits to using the tools for research dissemination.

"Historically, there has been a significant communication gap between researchers, on the one hand, and policy makers and the public at large, on the other," said senior author Zachary Meisel, MD, assistant professor of Emergency Medicine at Penn. "Social media channels are promising tools for closing this gap, provided they are used appropriately and effectively. As a first step, medical schools and health care institutions should help to educate researchers on how to properly use these channels to circulate their research findings and discuss implications."


'/>"/>

Contact: Katie Delach
215-349-5964
University of Pennsylvania School of Medicine
Source:Eurekalert

Related medicine news :

1. Sleep apnea tied to diabetes in large study
2. Study: When hospital workers get vaccines, community flu rates fall
3. Study: New test predicts if breast cancer will spread
4. UIC conducts phase I drug study for advanced pancreatic cancer
5. Study finds coordinated approach improves quality of primary care
6. Study finds risk of recurrence low in smallest HER2+ breast cancer tumors
7. One in 4 children with leukemia not taking maintenance medication, study shows
8. CU Denver study shows public health often ignored in transportation policy
9. Study links evening blue light exposure to increased hunger
10. Study finds that suicides are far more likely to occur after midnight
11. Antipsychotic medication during pregnancy does affect babies, study shows
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... , ... October 13, 2017 , ... Lori R. Somekh, ... member of ElderCounsel, a national organization of elder law and special needs planning attorneys. ... and rules. It also provides a forum to network with elder law attorneys nationwide,” ...
(Date:10/13/2017)... ... ... Ellevate Network, the leading network for professional women, brought together some of ... their inaugural Summit in New York City in June. The event was livestreamed with ... 3 million. To watch the Mobilize Women video, click here . , ...
(Date:10/13/2017)... ... 2017 , ... Coveros, a leader in agile coaching services ... by the Center for Medicare and Medicaid Services (CMS). The Enterprise Agile Transformation ... Agile methodologies in a consistent and high value manner across CMS programs. Coveros ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent ... sleep apnea using cutting-edge Oventus O2Vent technology. As many as 18 million ... by frequent cessation in breathing. Oral appliances can offer significant relief to about ...
(Date:10/12/2017)... MD (PRWEB) , ... October 12, 2017 , ... The ... of Excellence to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s Annual ... – 8. , In honor of Morris F. Collen, a pioneer in the field ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... Oct. 2, 2017  AllianceRx Walgreens Prime, the combined ... Walgreens and pharmacy benefit manager Prime Therapeutics LLC (Prime), ... which included the unveiling of new signage at its ... well as at a few other company-owned facilities across ... to patients, some of whom will begin to see ...
(Date:9/28/2017)... 28, 2017 Hill-Rom Holdings, Inc. (NYSE: HRC), ... call and webcast on Friday, November 3, 2017, beginning ... ending at approximately 8:30 a.m. (CDT) / 9:30 a.m. ... 2017 financial performance and guidance for 2018, Hill-Rom executives ... enhance operational performance, and long-range financial outlook through 2020. ...
(Date:9/27/2017)... Sept. 27, 2017  DarioHealth Corp. (NASDAQ: DRIO), a leading global digital ... its MyDario product is expected to appear on The Dr. Oz Show ... Oz Show airs in your area: http://www.doctoroz.com/page/where-watch-dr-oz-show ... The nine-time Emmy award-winning, The Dr. Oz Show kicked off ... The segment features ...
Breaking Medicine Technology: