Navigation Links
Study shows health policy researchers lack confidence in social media for communication
Date:6/6/2014

Philadelphia Though Twitter boats 645 million users across the world, only 14 percent of health policy researchers reported using Twitter and approximately 20 percent used blogs and Facebook to communicate their research findings over the past year, according to a new study from the Perelman School of Medicine at the University of Pennsylvania. In contrast, sixty-five percent used traditional media channels, such as press releases or media interviews. While participants believed that social media can be an effective way to communicate research findings, many lacked the confidence to use it and felt their academic peers and institutions did not value it or respect it as much as traditional media and direct contact with policy makers. However, the authors note that when used effectively, social media channels could present a major opportunity for connecting with both policy makers and the general public. Full results of the study, one of the first of its kind, are published online today in the journal Health Affairs, and will be presented as a plenary session during this weekend's annual AcademyHealth conference in San Diego, CA.

The study, a survey of 215 health and health-policy researchers (primarily MDs and PhDs), comes as academic journals, public health agencies, and health care organizations increasingly use social media to communicate health-related information. It also comes at a time when the nation is embarking on major changes to the health care system a time when health policy research evidence is increasingly important.

"Our study uncovered four central findings," explained lead author, David Grande, MD, MPA, assistant professor of Medicine at Penn Medicine. "First, most health policy researchers are not using social media to communicate their research results, which could be a significant missed opportunity to expose a larger audience to important health news and findings."

Results of the study also reveal that researchers worry about how their peers and home institutions perceive social media, and that many describe it as replete with opinion and 'junk' and are concerned about presenting their scientific results in such settings. However, Grande notes that participants became more confident about social media when given examples of how the channels could be used effectively. For example, many thought that they could not communicate anything beyond the 140-character limit on Twitter, despite the common practice of including links to more substantive content. Understanding how to use these tools, the authors say, could alleviate concerns about the information being superficially presented.

Finally, the study shows that junior faculty members are more positively predisposed than their senior colleagues about social media. This, Grande says, could be a result of greater familiarity with it from other aspects of their lives, or it might be because senior faculty members have greater access to policy makers owing to their stature and reputation. Regardless, the authors suggest there are considerable benefits to using the tools for research dissemination.

"Historically, there has been a significant communication gap between researchers, on the one hand, and policy makers and the public at large, on the other," said senior author Zachary Meisel, MD, assistant professor of Emergency Medicine at Penn. "Social media channels are promising tools for closing this gap, provided they are used appropriately and effectively. As a first step, medical schools and health care institutions should help to educate researchers on how to properly use these channels to circulate their research findings and discuss implications."


'/>"/>

Contact: Katie Delach
215-349-5964
University of Pennsylvania School of Medicine
Source:Eurekalert

Related medicine news :

1. Sleep apnea tied to diabetes in large study
2. Study: When hospital workers get vaccines, community flu rates fall
3. Study: New test predicts if breast cancer will spread
4. UIC conducts phase I drug study for advanced pancreatic cancer
5. Study finds coordinated approach improves quality of primary care
6. Study finds risk of recurrence low in smallest HER2+ breast cancer tumors
7. One in 4 children with leukemia not taking maintenance medication, study shows
8. CU Denver study shows public health often ignored in transportation policy
9. Study links evening blue light exposure to increased hunger
10. Study finds that suicides are far more likely to occur after midnight
11. Antipsychotic medication during pregnancy does affect babies, study shows
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements ... that was developed to enhance the health of felines. The formula is all-natural and ... main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews are ...
(Date:6/25/2016)... , ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on ... Observer , brings up a new, often overlooked aspect of head lice: the parasite’s ability ... fumigation is not a common occurrence, but a necessary one in the event that lice ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary ... Work award to iHire in recognition of their exemplary accomplishments in worksite health promotion. ... Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her ... would lash out at his family verbally and physically. , “When something upset him, he ... he would use it. He would throw rocks at my other children and say he ...
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, ... minimum wage raise to $12 an hour by 2020 and then adjusting it yearly to ... value of the minimum wage, assure the wage floor does not erode again, and make ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Belgium , June 24, 2016 /PRNewswire/ ... announced the appointment of Dr. Edward Futcher ... a Non-Executive Director, effective June 23, 2016.Dr. Futcher ... and Nominations and Governance Committees.  As a non-executive ... provide independent expertise and strategic counsel to VolitionRx ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... - Forecast to 2022" report to their offering. ... for the patients with kidney failure, it replaces the function ... the patient,s blood and thus the treatment helps to keep ... in balance. Increasing number of ESRD patients ...
(Date:6/23/2016)... Ill. , June 23, 2016  In a startling report ... are failing their residents by lacking a comprehensive, proven plan to ... a definitive ranking of how states are tackling the worst ... to only four states – Kentucky , ... Vermont . Of the 28 failing states, three ...
Breaking Medicine Technology: