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Study of dermatology on YouTube shows new ways science reaches public
Date:7/9/2014

oint out that the tanning business is certainly on social media, "recommending tanning strategies and products to use for tanning," says Karimkhani. "We need to be there as well."

For example, of the videos returned with the search query "skin cancer", 25 percent were educational and another 25 percent were what the researchers considered "complementary and alternative medicine videos." Overall, only 35 percent of videos across all dermatology search terms we uploaded by or featured a biomedical professional.

The researchers hope that as more academic institutions, researchers and journals recognize the promise and accept the challenge of social media, information directly from these credible and well-meaning sources may be able to change the popular conversation.

For skin cancer and many other diseases, patients and the at-risk public are online. So too are businesses and advertisers. Karimkhani, Dellavalle and collaborators hope that authoritative sources including researchers and journals will learn to add their voices as well.


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Contact: Garth Sundem
garth.sundem@ucdenver.edu
University of Colorado Denver
Source:Eurekalert  

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