Navigation Links
Study of dermatology on YouTube shows new ways science reaches public
Date:7/9/2014

p>YouTube is for more than watching World Cup highlights, Brian Williams refreshing old school rap classics, and videos of skateboarders landing in unfortunate positions on railings. A University of Colorado Cancer Center study published in the Dermatology Online Journal shows that YouTube also allows researchers, journals, and health advocates to connect directly with the public on topics of skin cancer and prevention.

"No matter what field you're in, social media is the future of how we communicate around the world," says Chante Karimkhani, MD candidate in the lab of Robert Dellavalle, MD, PhD, MSPH investigator at the CU Cancer Center and associate professor of dermatology at the University of Colorado School of Medicine. Dr. Dellavalle also manages the Facebook page and other social media for the Journal of the American Academy of Dermatology.

The study queried YouTube for search terms related to dermatology including "sun protection, skin cancer, skin cancer awareness, and skin conditions." Results included 100 videos with a cumulative 47 million views. The videos were shared a total of 101,173 times and drove 6,325 subscriptions to distinct YouTube user pages.

According to the researchers, whose previous studies include similar examinations of Twitter and Facebook (and forthcoming studies of Instagram and Tumblr), these results point to a new opportunity to disseminate research directly to the public.

"It used to be that researchers and journals depended on independent media to interpret their findings for the public. It could be a little like a game of telephone. Now through social media, journals can have their own presence their own mouthpiece directly to the public that may include patients or health care providers or even other researchers," Karimkhani says.

In the field of dermatology, specifically, the researchers see great promise in speaking directly to consumers of social media. They point out that the tanning business is certainly on social media, "recommending tanning strategies and products to use for tanning," says Karimkhani. "We need to be there as well."

For example, of the videos returned with the search query "skin cancer", 25 percent were educational and another 25 percent were what the researchers considered "complementary and alternative medicine videos." Overall, only 35 percent of videos across all dermatology search terms we uploaded by or featured a biomedical professional.

The researchers hope that as more academic institutions, researchers and journals recognize the promise and accept the challenge of social media, information directly from these credible and well-meaning sources may be able to change the popular conversation.

For skin cancer and many other diseases, patients and the at-risk public are online. So too are businesses and advertisers. Karimkhani, Dellavalle and collaborators hope that authoritative sources including researchers and journals will learn to add their voices as well.


'/>"/>

Contact: Garth Sundem
garth.sundem@ucdenver.edu
University of Colorado Denver
Source:Eurekalert  

Related medicine news :

1. Penn study finds living kidney donation does not increase risk of death or heart disease for older
2. Fit for the frontline? New study identifies the hearing requirements of British soldiers
3. Study finds kidney donation safe for healthy older adults
4. NCI study finds extreme obesity may shorten life expectancy up to 14 years
5. Study shows link between inflammation in maternal blood and schizophrenia in offspring
6. Study reveals protective role for specialized cells in intestinal and respiratory systems
7. Infant toenails reveal in utero exposure to low-level arsenic, Dartmouth study finds
8. $12.6 million NIH grant to study genetics of Alzheimers disease
9. New study reveals how tumors remodel their surroundings to grow
10. Study finds higher risk for celiac disease in some children
11. New study will discover why women freeze their eggs
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Study of dermatology on YouTube shows new ways science reaches public
(Date:10/13/2017)... ... 13, 2017 , ... ProVest Insurance Group, a family managed ... Raleigh regions, is organizing an extended charity drive to benefit the family of ... , After struggling since birth with several health challenges, T.J. was later diagnosed ...
(Date:10/13/2017)... ... October 13, 2017 , ... The International Association of Eating ... excellence for the field of eating disorders, announces the opening of early registration ... Orlando, Florida at the Omni Resort at ChampionsGate. , The annual ...
(Date:10/13/2017)... LUIS OBISPO, Calif. (PRWEB) , ... October 13, 2017 , ... ... Alzheimer’s or dementia. However, many long-term care insurance companies have a waiver for care ... is the 90-day elimination period, when the family pays for care, is often waived, ...
(Date:10/13/2017)... ... 2017 , ... Talented host, actor Rob Lowe, is introducing ... new episode of "Success Files," which is an award-winning educational program broadcasted on ... subject in-depth with passion and integrity. , Sciatica occurs when the sciatic nerve ...
(Date:10/12/2017)... CA (PRWEB) , ... October 12, 2017 , ... ... Cheng, are now treating sleep apnea using cutting-edge Oventus O2Vent technology. ... a serious sleep disorder characterized by frequent cessation in breathing. Oral appliances can ...
Breaking Medicine News(10 mins):
(Date:9/18/2017)... , Sept. 18, 2017  PMD Healthcare of ... Pharmacy of Kalamazoo, Mich. , have ... service that expedites and streamlines patient and provider access ... 2.0, and wellness management services.  ... used to measure lung function for a variety of ...
(Date:9/12/2017)... and NEW YORK , Sept. 12, 2017 ... performance ratings for global supply chains, has published the first annual edition ... CSR performance of more than 20,400 companies evaluated by EcoVadis, based on ... 2015 and 2016. ... EcoVadis Global CSR Risk & Performance Index ...
(Date:9/9/2017)... WASHINGTON , Sept. 8, 2017 ... Mobile MRI Unit coming to Washington DC ... When: Tuesday, September 12 th – Monday, ... to Washington, D.C. offering free MRI brain scans to the public.Where:  ... – will be parked at 501 K Street NW, Washington, D.C.What:BTF brings ...
Breaking Medicine Technology: