Navigation Links
Study of dermatology on YouTube shows new ways science reaches public

p>YouTube is for more than watching World Cup highlights, Brian Williams refreshing old school rap classics, and videos of skateboarders landing in unfortunate positions on railings. A University of Colorado Cancer Center study published in the Dermatology Online Journal shows that YouTube also allows researchers, journals, and health advocates to connect directly with the public on topics of skin cancer and prevention.

"No matter what field you're in, social media is the future of how we communicate around the world," says Chante Karimkhani, MD candidate in the lab of Robert Dellavalle, MD, PhD, MSPH investigator at the CU Cancer Center and associate professor of dermatology at the University of Colorado School of Medicine. Dr. Dellavalle also manages the Facebook page and other social media for the Journal of the American Academy of Dermatology.

The study queried YouTube for search terms related to dermatology including "sun protection, skin cancer, skin cancer awareness, and skin conditions." Results included 100 videos with a cumulative 47 million views. The videos were shared a total of 101,173 times and drove 6,325 subscriptions to distinct YouTube user pages.

According to the researchers, whose previous studies include similar examinations of Twitter and Facebook (and forthcoming studies of Instagram and Tumblr), these results point to a new opportunity to disseminate research directly to the public.

"It used to be that researchers and journals depended on independent media to interpret their findings for the public. It could be a little like a game of telephone. Now through social media, journals can have their own presence their own mouthpiece directly to the public that may include patients or health care providers or even other researchers," Karimkhani says.

In the field of dermatology, specifically, the researchers see great promise in speaking directly to consumers of social media. They point out that the tanning business is certainly on social media, "recommending tanning strategies and products to use for tanning," says Karimkhani. "We need to be there as well."

For example, of the videos returned with the search query "skin cancer", 25 percent were educational and another 25 percent were what the researchers considered "complementary and alternative medicine videos." Overall, only 35 percent of videos across all dermatology search terms we uploaded by or featured a biomedical professional.

The researchers hope that as more academic institutions, researchers and journals recognize the promise and accept the challenge of social media, information directly from these credible and well-meaning sources may be able to change the popular conversation.

For skin cancer and many other diseases, patients and the at-risk public are online. So too are businesses and advertisers. Karimkhani, Dellavalle and collaborators hope that authoritative sources including researchers and journals will learn to add their voices as well.


Contact: Garth Sundem
University of Colorado Denver

Related medicine news :

1. Penn study finds living kidney donation does not increase risk of death or heart disease for older
2. Fit for the frontline? New study identifies the hearing requirements of British soldiers
3. Study finds kidney donation safe for healthy older adults
4. NCI study finds extreme obesity may shorten life expectancy up to 14 years
5. Study shows link between inflammation in maternal blood and schizophrenia in offspring
6. Study reveals protective role for specialized cells in intestinal and respiratory systems
7. Infant toenails reveal in utero exposure to low-level arsenic, Dartmouth study finds
8. $12.6 million NIH grant to study genetics of Alzheimers disease
9. New study reveals how tumors remodel their surroundings to grow
10. Study finds higher risk for celiac disease in some children
11. New study will discover why women freeze their eggs
Post Your Comments:
Related Image:
Study of dermatology on YouTube shows new ways science reaches public
(Date:10/13/2017)... QUEENS, N.Y (PRWEB) , ... October 13, 2017 , ... ... recently became a member of ElderCounsel, a national organization of elder law and special ... constantly changing laws and rules. It also provides a forum to network with elder ...
(Date:10/13/2017)... BASKING RIDGE, N.J. (PRWEB) , ... October 13, 2017 , ... ... second annual Holly Day Market. Featuring a collection of specialty vendors and unique items ... myriad of personalized and quality-focused health and wellness services offered by the VNA. ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Yisrayl Hawkins, Pastor ... that explains one of the most popular and least understood books in the Holy ... and puzzling descriptions that have baffled scholars for centuries. Many have tossed it off ...
(Date:10/13/2017)... ... ... “The Journey: From the Mountains to the Mission Field”: the story of a missionary ... Journey: From the Mountains to the Mission Field” is the creation of published author, ... ages and currently teaches a class of ladies at her church, which she has ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... sleep apnea using cutting-edge Oventus O2Vent technology. As many as 18 ... characterized by frequent cessation in breathing. Oral appliances can offer significant relief to ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... 2017  AllianceRx Walgreens Prime, the combined central specialty ... pharmacy benefit manager Prime Therapeutics LLC (Prime), today officially ... the unveiling of new signage at its headquarters in ... at a few other company-owned facilities across the country. ... some of whom will begin to see the AllianceRx ...
(Date:9/28/2017)... , Sept. 28, 2017 Hill-Rom Holdings, ... 2017 earnings conference call and webcast on Friday, November ... a.m. (EDT) and ending at approximately 8:30 a.m. (CDT) ... discussing the company,s 2017 financial performance and guidance for ... opportunities, initiatives to enhance operational performance, and long-range financial ...
(Date:9/27/2017)... and NEW YORK , Sept. 27, 2017  DarioHealth ... and big data solutions, today announced that its MyDario product is expected ... local TV listings for when The Dr. Oz Show airs in your ... The nine-time Emmy ... ...
Breaking Medicine Technology: