Navigation Links
Study examines placement of tobacco and alcohol brands in movies rated for youth audiences

An analysis of top box-office movies released in the United States indicated tobacco brand producer placements in movies have declined since implementation of the Master Settlement Agreement (MSA), but alcohol placements, which are subject only to industry self-regulation, have increased in movies rated acceptable for youth audiences, according to a study published Online First by JAMA Pediatrics, a JAMA Network publication.

There is growing evidence that movies influence substance use behaviors during adolescence. Children's exposure to movie imagery of tobacco and alcohol has been associated with not only smoking but also early onset of drinking, heavier drinking and abuse of alcohol, according to the study background.

Elaina Bergamini, M.S., of the Geisel School of Medicine at Dartmouth University, New Hampshire, and colleagues examined recent trends for tobacco and alcohol use in movies. The study analyzed the top 100 box-office movie hits released in the United States from 1996 through 2009 (N=1400).

After implementation of the MSA in 1998, tobacco brand product appearances decreased by 7 percent each year, then held at a level of 22 per year after 2006. The MSA also resulted in a decrease in tobacco screen time for youth and adult rated movies (42.3 percent and 85.4 percent, respectively). Alcohol brand product appearances in youth-rated movies trended upward during the period from 80 to 145 per year, an increase of 5.2 appearances per year.

"In summary, this study found dramatic declines in brand appearances for tobacco after such placements were prohibited by an externally monitored and enforced regulatory structure, even though such activity had already been prohibited in the self-regulatory structure a decade before. During the same period, alcohol brand placements, subject only to self-regulation, increased significantly in movies rated acceptable for youth audiences, a trend that could have implications for teen drinking," the study concludes.


Contact: Robin Dutcher
The JAMA Network Journals

Related medicine news :

1. Great Healthworks, Inc, Makers of Omega XL, Report Newly Published Study on Their Patented Oil: PCSO-524® Delivers Relief for Delayed Onset Muscle Soreness
2. Seniors More Likely to Crash When Driving With Pet: Study
3. Voices Against Brain Cancer Comments on Study that Shows Cold Plasma’s Success Against Brain Cancer Cells
4. Addiction and Drug Abuse: Study Drug Adderall Abuse Spikes During Finals
5. Monday Best Time for Hospitalization With Heart Failure, Study Says
6. Common Glaucoma Drug May Cause Droopy Eyelids, Study Finds
7. Multiple research teams unable to confirm high-profile Alzheimers study
8. High Cadmium Levels May Raise Risk for Dying From Liver Disease: Study
9. Low-Income, Minority Parents More Open to HPV Vaccine for Girls, Study Says
10. Many Medical Students Have Anti-Fat Bias, Study Finds
11. AICASA Signs Articulation Agreement with Old Dominion University to Create Study Abroad Program
Post Your Comments:
(Date:11/25/2015)... ... , ... Smiles by Stevens is pleased to announce the addition ... many patients are aware of the benefits of Botox® in the treatment of moderate ... with discomfort, soreness, and pain as a result of Jaw Tension, TMJ (temporo-mandibular joint) ...
(Date:11/25/2015)... ... 2015 , ... Brillianteen, McGaw YMCA’s student-produced musical show, will ... Anniversary Brillianteen Revue, scheduled for March 4-6, 2016. Auditions for this final production ... been a treasured tradition for numerous families in the Evanston community. Over the ...
(Date:11/25/2015)... ... 25, 2015 , ... Today, Mothers Against Drunk Driving (MADD) learned ... 10,000 for the first time since 2011. In 2014, there were 9,967 fatalities involving ... by the National Highway Traffic Safety Administration (NHTSA), 32,675 people were killed in traffic ...
(Date:11/25/2015)... ... November 25, 2015 , ... "When ... that regular bras were incredibly uncomfortable," said an inventor from Bronx, N.Y. "In ... She developed the patent-pending RECOVERY BRA for added comfort and support. The bra ...
(Date:11/25/2015)... ... November 25, 2015 , ... Many people know of the ... gain, cold hands, and dry skin. But many people who find their cholesterol levels ... regimen instead of their thyroid, especially if they don’t have any of the other ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... , November 25, 2015 ... the addition of the  "Global Drug ...  report to their offering.  --> ... addition of the  "Global Drug Device ... to their offering.  --> ...
(Date:11/24/2015)...  Array BioPharma Inc. (Nasdaq: ARRY ) ... Ron Squarer , will present at the Piper ... public is welcome to participate in the conference ... Jaffray Annual Healthcare ConferencePresenter:  , Ron Squarer, Chief ... Eastern Time Webcast: , ...
(Date:11/24/2015)... NEWPORT NEWS, Va. , Nov. 24, 2015 /PRNewswire/ ... that they have signed an agreement for DILON to ... select geographies across the globe. The signing of this distribution ... GE,s Discovery NM750b Molecular Breast Imaging system and is ... ways to provide better healthcare solutions for clinicians and ...
Breaking Medicine Technology: