Navigation Links
Study examines placement of tobacco and alcohol brands in movies rated for youth audiences
Date:5/27/2013

An analysis of top box-office movies released in the United States indicated tobacco brand producer placements in movies have declined since implementation of the Master Settlement Agreement (MSA), but alcohol placements, which are subject only to industry self-regulation, have increased in movies rated acceptable for youth audiences, according to a study published Online First by JAMA Pediatrics, a JAMA Network publication.

There is growing evidence that movies influence substance use behaviors during adolescence. Children's exposure to movie imagery of tobacco and alcohol has been associated with not only smoking but also early onset of drinking, heavier drinking and abuse of alcohol, according to the study background.

Elaina Bergamini, M.S., of the Geisel School of Medicine at Dartmouth University, New Hampshire, and colleagues examined recent trends for tobacco and alcohol use in movies. The study analyzed the top 100 box-office movie hits released in the United States from 1996 through 2009 (N=1400).

After implementation of the MSA in 1998, tobacco brand product appearances decreased by 7 percent each year, then held at a level of 22 per year after 2006. The MSA also resulted in a decrease in tobacco screen time for youth and adult rated movies (42.3 percent and 85.4 percent, respectively). Alcohol brand product appearances in youth-rated movies trended upward during the period from 80 to 145 per year, an increase of 5.2 appearances per year.

"In summary, this study found dramatic declines in brand appearances for tobacco after such placements were prohibited by an externally monitored and enforced regulatory structure, even though such activity had already been prohibited in the self-regulatory structure a decade before. During the same period, alcohol brand placements, subject only to self-regulation, increased significantly in movies rated acceptable for youth audiences, a trend that could have implications for teen drinking," the study concludes.


'/>"/>

Contact: Robin Dutcher
robin.dutcher@hitchcock.org
603-653-9056
The JAMA Network Journals
Source:Eurekalert

Related medicine news :

1. Great Healthworks, Inc, Makers of Omega XL, Report Newly Published Study on Their Patented Oil: PCSO-524® Delivers Relief for Delayed Onset Muscle Soreness
2. Seniors More Likely to Crash When Driving With Pet: Study
3. Voices Against Brain Cancer Comments on Study that Shows Cold Plasma’s Success Against Brain Cancer Cells
4. Addiction and Drug Abuse: Study Drug Adderall Abuse Spikes During Finals
5. Monday Best Time for Hospitalization With Heart Failure, Study Says
6. Common Glaucoma Drug May Cause Droopy Eyelids, Study Finds
7. Multiple research teams unable to confirm high-profile Alzheimers study
8. High Cadmium Levels May Raise Risk for Dying From Liver Disease: Study
9. Low-Income, Minority Parents More Open to HPV Vaccine for Girls, Study Says
10. Many Medical Students Have Anti-Fat Bias, Study Finds
11. AICASA Signs Articulation Agreement with Old Dominion University to Create Study Abroad Program
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, ... Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms ... Final Cut Pro X . Simply select a ProHand generator and drag it above ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... On Friday, ... presented a Bronze Wellness at Work award to iHire in recognition of their exemplary ... part of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle ... chronic pain and the benefits of holistic treatments, Serenity Recovery Center of ... Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the red ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... ... is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience ... Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... today at the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra ... authored journal articles published in Emergency Medicine Practice and Pediatric Emergency ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016  Arkis BioSciences, a leading ... and more durable cerebrospinal fluid treatments, today announced ... Series-A funding is led by Innova Memphis, followed ... other private investors.  Arkis, new financing will accelerate ... the market release of its in-licensed Endexo® technology. ...
(Date:6/23/2016)... June 23, 2016 Research and ... Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), ... Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is projected ... CAGR of 6.1% in the forecast period 2016 to ...
(Date:6/23/2016)... Capricor Therapeutics, Inc. ... company focused on the discovery, development and commercialization ... in its ongoing randomized HOPE-Duchenne clinical trial (Halt ... its 24-patient target. Capricor expects the trial to ... 2016, and to report top line data from ...
Breaking Medicine Technology: