Navigation Links
Study Shows Increases in Working After 65 and Using Commercial Insurance
Date:6/17/2009

MINNEAPOLIS, June 17 /PRNewswire/ -- Deft Research recently released the 2009 Age-In Study, which describes the expectations of those aged 63-64 for their retirement and health insurance. The study also develops a picture of health insurance preferences and priorities among persons in this group. This group is known as "age-ins" by health insurers because at 65 they become eligible for Medicare benefits and so must make their first decision about Medicare related health insurance.

According to the study, among those who have decided to work or retire, the percentage of age-ins who will continue working after age 65 has increased in the past year from 43% to 55%. And among those who will continue working, the largest share will look to commercial employee health benefits as their primary source of health insurance. Overall, 48% of all age-ins will purchase individual Medicare coverage from a Medicare Advantage plan or a Medigap carrier after they turn 65. For health insurers, this means that as more people in their mid-60's stay in the workforce, the consumer market that needs a Medicare plan at 65 is diminishing. The competition therefore is to be most effective at marketing to a diverse group who will retire along a range of ages.

The study helps by identifying market segments based on retirement approaches as well as different health benefit preferences for each segment. "Both market segments and preferences can be tied together," said Rich Hamer, Principal at Deft Research, "the study results could be used by plans to target segments with a specific message and product offer best suited for them."

The study was conducted in May of 2009 and included 1,469 age-in participants. The study linked its primary research to Nielsen Claritas' PRIZM to better understand who and where the best customers for specific types of Medicare related plans are. Recipients of the report will also have the opportunity for a teleconference presentation, and they also can receive follow up research and technical assistance, and monthly Executive Research Briefs.

About Deft Research, LLC

Deft Research, LLC is a market research firm specializing in the health consumer. Deft Research works with management to define critical business problems and conducts research that guides management to better, well supported decisions.

For more information see www.deftresearch.com or contact:

    Barb Strnad
    (612)436-8315
    bstrnad@deftresearch.com


'/>"/>
SOURCE Deft Research, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Bariatric Advantage High Protein Meal Replacement Clinical Study Presented at European Congress on Obesity
2. AGH Joins Select Group of Medical Centers in Study of Promising New Technology for Treatment of Heart Failure
3. Study Refutes Depression Gene Finding
4. Providing health insurance for US children would be cheaper than expected, study says
5. Study finds autistics better at problem-solving
6. Cannabis alters human DNA -- new study
7. HPV Vaccine Acceptability Study Announces Results
8. MUHC researcher awarded $500,000 to study pathogenesis of infectious disease
9. HealthLeaders-InterStudy Launches Pharmacy Benefit Evaluator
10. Scientific Study Makes it Possible to Measure Connection Between People
11. Transdel Pharmaceuticals Provides Update on Timing of Results for Phase 3 Study
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal ... Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Cut Pro X users can now reveal the media of their split screens ...
(Date:6/27/2016)... NY (PRWEB) , ... June 27, 2016 , ... ... using cutting edge technology to revolutionize the emergency ambulance transport experience for the ... are aware of how Uber has disrupted the taxi industry through the use ...
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A Forever Recovery, ... Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the rehabilitation facility ... home to some of the world’s leading providers of cereal and other breakfast foods. ...
(Date:6/26/2016)... ... ... Brent Kasmer, a legally blind and certified personal trainer is helping to develop a weight ... app plans to fix the two major problems leading the fitness industry today:, ... program , They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... Austin residents ... the American College of Mohs Surgery and to Dr. Russell Peckham for medical and ... highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Research and Markets has announced ... report to their offering. ... a favourable commercial environment for MedImmune to enter. The US ... will serve to drive considerable growth for effective anti-influenza medications. ... cap sales considerably, but development is still in its infancy. ...
(Date:6/23/2016)... 23, 2016  Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered ... Latin America . ... ... ... ...
(Date:6/23/2016)... -- Research and Markets has announced the ... (United States, China, Japan, Brazil, United Kingdom, Germany, France, ... Surgical Procedure Volumes: ... provides surgical procedure volume data in a geographic context. ... analysis of growth drivers and inhibitors, including world population ...
Breaking Medicine Technology: