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Study Shows Consumers With High Deductible Health Plans Are More Savvy About Controlling Costs, Improving Health
Date:4/15/2009

Research indicates there is room for further education among consumers

PHILADELPHIA, April 15 /PRNewswire/ -- Research released today from Independence Blue Cross (IBC) shows that health care consumers who choose high-deductible health plans (HDHPs) --- which feature lower premiums and higher deductibles, and focus on prevention and education --- are more likely than members of other health plans to choose lower cost care options, such as generics versus brand drugs, and take better care of their health.

IBC recently commissioned two in-depth studies to learn more about employer groups' and consumers' attitudes towards taking active roles in their health care -- known as consumerism -- and whether their behaviors back up their beliefs. More broadly, health care consumerism refers to empowering consumers by transforming how they make choices about the price, quality, and value of health care products and services.

"We are working with employer groups to address the challenge of providing cost-effective, quality health care, as the emergence of consumerism is rapidly changing the health care industry," said Dr. Esther Nash, senior medical director and co-chair for the Office of Consumerism at IBC. "Our research concludes that people are beginning to understand the importance of choosing healthier lifestyles, asking their physicians more questions about treatment options, and proactively making the right decisions for their wellness. The role of the health care consumer has become more and more prominent."

"We are committed to providing the products, tools, and incentives to empower consumers to take an active role in their health care decisions," said Scott Post, vice president of Marketing and co-chair for IBC's Office of Consumerism. "We strive for optimum member health that results in medical cost savings and this is part of a major revolution in the health care industry.


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SOURCE Independence Blue Cross
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