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Study Shows Beautiful Smile Provides High Self-Esteem and Success—CDA Leads the Way

A smile is right at the very center of an attractive face. According to research, good-looking people have more success in interviews, are hired more rapidly, are more likely to be given raises, and generally make more sales.1 In fact, attractive people are likely to earn an average of 3–4% more than a person of below-average appearance, and are usually more confident. Cosmetic Dental Associates (CDA) has not only been down this road—it’s helping to pave it.

This could, of course, be put another way: show me the money! Nicer, more perfect teeth can increase a person’s financial standing.2 One long-term study found that facial attractiveness is definitely related to income. In this study, conducted over a 10-year period, men were found to earn $2,600 more on the average for each unit of attractiveness (on a 5-point scale), and women earned $2,150 more.

Conversely, a substandard smile—or, put plainly, bad teeth—can negatively affect a person’s demeanor, attitude and self-confidence.3 Seventy percent of people with bad teeth recently polled said their teeth have negatively affected their lives. In fact, 39% stated that they try to hide their teeth when they smile, or avoid smiling altogether.

None of this is news to John Moore, Jr., DDS, who has spent his career focusing on the artistry of cosmetic dentistry. “It’s been my long-term experience that the perfect smile is going to provide a person with better self-esteem, and allow them to better compete for high-profile jobs,” Dr. Moore said. “A bad smile can squash a person’s chances of getting the job.”

Dr. Moore has observed this phenomenon from both sides—good and bad. In addition to consistently providing perfect smiles for his patients, some 50% of his business also comes from repairing smiles fouled in botched cosmetic dental work performed by others. It’s clear that not all cosmetic dentists are the same. The correction of botched cosmetic dental work has increased from 30–40% since 2004 to $16 billion in 2016. Dr. Moore points out that with the number of cosmetic dentists increasing by 16%, the dollar amount spent on botched jobs is likely closer to $20 billion, or about 40% of the overall work done.4

In that Dr. Moore’s patients are obviously seeking the most perfect smiles possible, he has gone to considerable lengths to ensure he delivers these. To start with, he completed four years of formal art training early on, and saw that the future of his practice lay in its artistry. In addition to these four years, Dr. Moore spent another eight years as an illustration artist at the University of Texas HSC Dental School, illustrating training manuals, books and videos for the training of dental students.

A few years ago, in an effort to push the cosmetic dentistry bar even higher, Dr. Moore sought out an award-winning diamond cutter and spent a considerable amount of time studying gem cutting. Coupling his observations with the traditional math and science learned by most dentists, Dr. Moore set out to create a smile that commands the same attention to precision and detail as that given to diamonds.

In that people with perfect, sparkling smiles earn more money, Dr. Moore realized that, yes, the money is in the diamonds—both for his patients, and for himself.

About Cosmetic Dental Associates (CDA)

World-renowned cosmetic dentist John Moore, Jr., DDS, established Cosmetic Dental Associates (CDA) in San Antonio, Texas, more than 35 years ago. Educated as an artist and seeking the pinnacle of artistry for his profession, Dr. Moore is a pioneer of true aesthetics in cosmetic dentistry. Additionally, CDA is among a select group of ultra-modern cosmetic dental offices that can offer patients treatments with solutions designed in an in-office dental lab. Visit

About John Moore, Jr., DDS

Dr. Moore decided to dedicate his life to dentistry after an orthodontist literally saved his smile from buck-toothed ruin at a young age. In addition to the run-of-the-mill training in traditional math and sciences that most dentists do, Dr. Moore took the highly unusual step of engaging in formal art education, as well. This combination has enabled a career of creating beautiful smiles that sparkle: life-like, diamond-cut teeth that have empowered his patients to command the careers and live the lives they’ve always wanted.

1. Shellenbarger, Sue. “On the Job, Beauty Is More Than Skin-Deep.” The Wall Street Journal. Dow Jones & Company, 27 Oct. 2011. Web. 02 June 2017.

2. Frieze, Irene Hanson, Josephine E. Olson, and June Russell. “Attractiveness and Income for Men and Women in Management.” Journal of Applied Social Psychology. Blackwell Publishing Ltd, 31 July 2006. Web. 02 June 2017.

3. Michael’s, Dr. “Bad Teeth Can Have Mental Impact.” Dr Michael’s Dental Clinic Dubai. N.p., 01 July 2012. Web. 02 June 2017.

4. Efrati, Amir. “New Business for Dentists: Fixing Botched Cosmetic Work.” The Wall Street Journal. Dow Jones & Company, 29 June 2004. Web. 02 June 2017.

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