(82%, 85% respectively)
Personal Savings & Investing
-- 52% of women and/or their partners are counting on personal
savings/investments for their retirement
-- Only half (54%) of women put money in savings on a regular basis --
somewhat higher for Gen Y (60%)
-- Only 13% of women say they regularly make investments in stocks, bonds
or mutual funds
-- 38% say they feel overwhelmed by the complexities of investing
Please credit all data to Meredith/NBC Universal "What do Women Want?" survey of 3,000 women
Applied Research & Consulting conducted an online survey among 3,000** women ages 18-64 from October 1 to October 12, 2007. The data was sample balanced to reflect the U.S. Census Bureau and has an overall margin of error or +/- 2.5% at the 95% confidence level. ** Some sections were administered to a split sample to accommodate the length of the survey.
About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
About Meredith Corporation
Meredith Corporation (NYSE: MDP: http://www.meredith.com) is a one of
America's premier media and marketing companies. Meredith combines
well-known national brands -- including Better Homes and Gardens, Parents,
Ladies' Home Journal, Family Circle, American Baby, Fitness and More --
|SOURCE Meredith Corporation|
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