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Study Reveals Women Feeling Growing Financial Pressures on Family Life
Date:4/28/2008

Findings Reveal Insights on What Key Issues Matter Most to Women and Role

Women Play in Shaping the Upcoming Presidential Election

NEW YORK, April 28 /PRNewswire-FirstCall/ -- In a unique collaboration between two of the nation's leading media companies, Meredith Corporation (NYSE: MDP) and NBC Universal (NYSE: GE) today announced key findings of a nationwide survey conducted among more than 3,000 women that covered a wide range of important topics to women, including marriage and family, health and fitness, safety, and financial matters.

The below findings from the Meredith/NBC Universal "What do Women Want?"(TM) study examines why the economy and personal financial challenges are at the forefront of the upcoming Presidential election and how women are shaping the debate. Women and their families are experiencing tremendous financial woes -- on issues ranging from housing to credit card debt to healthcare -- and are very concerned about their long term financial security.

-- Two-thirds (68%) of women cite "financial strain" as a major threat to

the American Family -- and a much bigger threat than "divorce" (48%),

"loss of faith/spirituality" (47%), "liberal views on sex and

sexuality" (32%), "both parents working" (28%), "unwed mothers" (21%)

and "couples living together instead of getting married" (19%)

-- The majority (79%) of women in dual income HHs say it is "essential

for both spouses/partners to be employed in order to
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SOURCE Meredith Corporation
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