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Study Questions Value of Anti-Meth Campaign
Date:12/11/2008

medicines commonly used in the production of meth. This means that drug use could be declining due to decreased production of meth, rather than being the result of the ad campaign," Erceg-Hurn said in a Society for Prevention Research news release.

He also attacked the theory underlying the MPP's graphic ad campaign.

"The idea behind the ad campaign is that teenagers take meth because they believe it is socially acceptable, and not risky, and the ads are meant to alter these perceptions. However, this theory is flawed because the Meth Project's own data shows that 98 percent of teenagers strongly disapproved of meth use and 97 percent thought using meth was risky before the campaign started," Erceg-Hurn said.

The study was published in the December issue of the journal Prevention Science.

More information

The U.S. National Institute on Drug Abuse has more about methamphetamine.



-- Robert Preidt



SOURCE: Society for Prevention Research, news release, Dec. 11, 2008


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