Navigation Links
Study Questions Value of Anti-Meth Campaign
Date:12/11/2008

Kids seem to be ignoring message that methamphetamine is dangerous

THURSDAY, Dec. 11 (HealthDay News) -- An anti-methamphetamine campaign that utilizes graphic images actually may not be very effective, a new study found.

The Montana Meth Project (MMP), created in 2005, featured images that showed the extreme consequences of using meth "just once." The perceived success of the program had resulted in its implementation in a number of other states.

However, an independent review of the program suggests it's associated with a number of negative outcomes.

The review found that after six months of the MMP's graphic ads: there was a three-fold increase in the percentage of teens who said they believed using meth isn't a risky behavior; teens were four times more likely to strongly approve of regular meth use; teens were more likely to report that taking heroin and cocaine isn't risky; and up to 50 percent of teens said the graphic ads exaggerated the dangers of meth use.

Initially, the MMP was privately funded, but it has since received millions of dollars in state and federal funding because it's promoted as a major success to policy makers and the media. However, the review found that those in charge of the MMP emphasized only positive findings and overlooked the numerous negative results when touting the program.

The program and public funding should be put on hold until further research can determine its effectiveness, said review author David Erceg-Hurn, who's currently completing a Ph.D. in clinical psychology at the University of Western Australia. He dismissed claims that MPP has reduced meth use in Montana.

"Meth use had been declining for at least six years before the ad campaign commenced, which suggests that factors other than the graphic ads cause reductions in meth use. Another issue is that the launch of the ad campaign coincided with restrictions on the sale of cold and flu medicines commonly used in the production of meth. This means that drug use could be declining due to decreased production of meth, rather than being the result of the ad campaign," Erceg-Hurn said in a Society for Prevention Research news release.

He also attacked the theory underlying the MPP's graphic ad campaign.

"The idea behind the ad campaign is that teenagers take meth because they believe it is socially acceptable, and not risky, and the ads are meant to alter these perceptions. However, this theory is flawed because the Meth Project's own data shows that 98 percent of teenagers strongly disapproved of meth use and 97 percent thought using meth was risky before the campaign started," Erceg-Hurn said.

The study was published in the December issue of the journal Prevention Science.

More information

The U.S. National Institute on Drug Abuse has more about methamphetamine.



-- Robert Preidt



SOURCE: Society for Prevention Research, news release, Dec. 11, 2008


'/>"/>
Copyright©2008 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Penn study finds pro-death proteins required to regulate healthy immune function
2. New study shows promise in reducing surgical risks associated with surgical bleeding
3. Study, meta-analysis examine factors associated with death from heatstroke
4. Study suggests loss of 2 types of neurons -- not just 1 -- triggers Parkinsons symptoms
5. Study says COPD testing is not measuring up
6. Preclinical study suggests organ-transplant drug may aid in lupus fight
7. Ability to cope with stress can increase good cholesterol in older white men, study finds
8. High alcohol consumption increases stroke risk, Tulane study says
9. Mailman School of Public Health study examines link between racial discrimination and substance use
10. Pitt study finds inequality in tobacco advertising
11. Stanford study highlights cost-effective method of lowering heart disease risks
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... MIAMI, Fla. (PRWEB) , ... June 24, 2016 , ... ... Florida Trend magazine’s 2016 Legal Elite. The attorneys chosen by their peers for this ... of Florida. , Seven Greenberg Traurig Shareholders received special honors as members of this ...
(Date:6/24/2016)... ... 24, 2016 , ... Comfort Keepers® of San Diego, CA is excited to ... Recovery® program to drive cancer patients to and from their cancer treatments. Comfort ... quality of life and ongoing independence. Getting to and from medical treatments is ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. are ... Code Talker Award, an essay contest in which patients and their families pay tribute ... presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) ...
(Date:6/24/2016)... ... 24, 2016 , ... The Haute Beauty Network, affiliated with ... as a prominent plastic surgeon and the network’s newest partner. , Dr. ... handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands by ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... feeding the Frederick area economy by obtaining investment capital for emerging technology companies. ... 2½ years that have already resulted in more than a million dollars of ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Research and ... Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), ... Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is projected ... CAGR of 6.1% in the forecast period 2016 to ...
(Date:6/23/2016)... -- Research and Markets has announced the addition ... to their offering. The ... commercial environment for MedImmune to enter. The US ageing population ... to drive considerable growth for effective anti-influenza medications. The introduction ... considerably, but development is still in its infancy. ...
(Date:6/23/2016)... -- Revolutionary technology includes multi-speaker listening to ... leaders in advanced audiology and hearing aid technology, has ... the world,s first internet connected hearing aid that opens ...      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ) , ... firsts,: , TwinLink™ - the first dual ...
Breaking Medicine Technology: