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Study Predicts Half of Physician Continuing Education Will Be Online by 2016
Date:3/10/2010

TUCSON, Ariz., March 10 /PRNewswire/ -- If current trends in the use of online education continue, 50% of continuing medical education (CME) used by physicians will be delivered via the Internet in 2016. This would represent a dramatic increase over the 9% of CME delivered via the Internet in 2008. According to a new study published in the winter, 2010 issue of the Journal of Continuing Education in the Health Professions these changes in how practicing physicians obtain ongoing training could disrupt the multi-billion dollar CME industry in much the same way technological innovations have disrupted other established industries.

Most physician CME today is delivered via live meetings and conferences and is prepared by academic centers and professional societies. The new study finds that, in contrast, most online CME is prepared by commercial education companies. It is also distributed to physicians for free or at a very low cost. The authors observed that the pattern of a new technology being developed outside of mainstream organizations is consistent with what Harvard Professor Clayton Christensen has described as a pattern of "disruptive innovation" that often damages existing organizations while leading to lower prices and higher quality.

"These findings are very provocative," stated Dr. John Harris Jr., President of Medical Directions, Inc., Assistant Professor of Clinical Medicine at the '/>"/>

SOURCE Medical Directions, Inc.
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