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Study Finds Women Pay More Attention to Their Hair Than Their Hearts
Date:2/4/2008

'Desperate Housewives' star Brenda Strong and Metamucil team up to

challenge American women to start lowering cholesterol

CINCINNATI, Feb. 4 /PRNewswire/ -- A new survey reveals that for American women, beauty isn't necessarily on the inside. According to the poll by Harris Interactive and Metamucil, 41 percent of women see their hair stylist three to four times per year, while one in four women has never had her cholesterol checked. To encourage women to beautify their hearts and start lowering cholesterol, Metamucil has teamed up with Brenda Strong, otherwise known as Mary-Alice Young from ABC's hit television show "Desperate Housewives," to create the Metamucil 30 Day Difference for heart health.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080204/AQM017-b)

(Logo: http://www.newscom.com/cgi-bin/prnh/20080204/AQM017LOGO-a)

Strong's personal connection to heart health sparked her interest in the Metamucil 30 Day Difference. Strong's mother has lived through a stroke and two heart attacks and her uncle underwent triple bypass surgery. Both family members are now well, but the cause remains close to Strong's heart.

"Many of us, including myself, have struggled with hearth health issues in our families," said Strong. "Coronary heart disease is the number one killer of women, but many women don't know that coronary heart disease is largely preventable and women can take steps to lower their risk."

One easy way to start on a path to a heart healthy lifestyle is to enroll in the Metamucil 30 Day Difference during the months of January through April 2008. Metamucil, made with 100% natural psyllium fiber, is shown to help start lowering cholesterol when part of a fitness program and a diet low in saturated fat and cholesterol. Fiber supplements
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SOURCE Procter & Gamble
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