Navigation Links
Study: Facebook photo sharing reflects focus on female appearance
Date:3/7/2011

BUFFALO, N.Y. -- In a new study published in the journal Cyberpsychology, Behavior and Social Networking, University at Buffalo researcher Michael A. Stefanone, PhD, and colleagues found that females who base their self worth on their appearance tend to share more photos online and maintain larger networks on online social networking sites.

He says the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention.

Stefanone describes the study results in a video interview: http://www.youtube.com/watch?v=T1GQHoLyS5Q&feature=relmfu.

"The results suggest persistent differences in the behavior of men and women that result from a cultural focus on female image and appearance," he says.

The study, "Contingencies of Self-Worth and Social-Networking-Site Behavior," was co-authored by Derek Lackaff, PhD, University of Texas, Austin, and Devan Rosen, PhD, University of Hawaii, Manoa. It appeared in the journal's current issue.

Its purpose was to investigate variables that explain specific online behavior on social network sites. Among other things, the team looked at the amount of time subjects spent managing profiles, the number of photos they shared, the size of their online networks and how promiscuous they were in terms of "friending" behavior.

The contingencies, measured by the widely used CSW Scale (contingences of self worth) developed by Crocker and Wolfe, are important internal and external sources of self-esteem, hypothesized in previous research and theory to affect an individual's sense of self worth.

Stefanone's study found that contingencies of self-worth explain much of the social behavior enacted online.

In the study, 311 participants with an average age of 23.3 years -- 49.8 percent of whom were female -- completed a questionnaire measuring their contingencies of self worth. The subjects were also queried as to their typical behaviors on Facebook.

"Those whose self esteem is based on public-based contingencies (defined here as others' approval, physical appearance and outdoing others in competition) were more involved in online photo sharing, and those whose self-worth is most contingent on appearance have a higher intensity of online photo sharing," Stefanone says.

Stefanone notes that the women in this study who base their self worth on appearance were also are the most prolific photo sharers

"Participants whose self worth is based on private-based contingencies (defined in this study as academic competence, family love and support, and being a virtuous or moral person)," says Stefanone, "spend less time online." For these people, social media are less about attention seeking behavior.

Stefanone says, "Contingencies on which people assess their self worth represent a new approach to understanding how personal identities are developed and maintained. This study provides a framework for future explorations of identity construction, social interaction and media use in a rapidly changing communication environment."

Although it's stereotypical and might have been predicted," he says, "it is disappointing to me that in the year 2011 so many young women continue to assert their self worth via their physical appearance -- in this case, by posting photos of themselves on Facebook as a form of advertisement. Perhaps this reflects the distorted value pegged to women's looks throughout the popular culture and in reality programming from 'The Bachelor' to 'Keeping Up with the Kardashians.'"

Stefanone's research emphasis is on group-level, computer-mediated communication (CMC), distributed groups and Internet-based communication tools like social networking sites. He also explores novel uses of CMC technologies like blogs and social network sites, and the effects these tools have on interpersonal relationships.


'/>"/>

Contact: Patricia Donovan
pdonovan@buffalo.edu
716-645-4602
University at Buffalo
Source:Eurekalert

Related medicine news :

1. Study: Happiness improves health and lengthens life
2. New study: Medical and financial impact of drug-related poisonings treated in US EDs
3. Global ISU study: Invasive species widespread, but not more than at home range
4. Study: For a better workday, smile like you mean it
5. Study: Consumers value safer food more than current analyses suggest
6. Study: African-American men say doctor visits are often a bad experience
7. Pitt study: End-of-life decisions take longer if patient hasnt shared wishes with family
8. Study: Abuse rates higher among deaf and hard-of-hearing children compared with hearing youths
9. Henry Ford Hospital study: Shoulder function not fully restored after surgery
10. U-M study: Kids frequently exposed to medical imaging procedures that use radiation
11. Penn study: Hospital CPR quality is worse at night
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... March 24, 2017 , ... According to a new ... invalid because it does not obey the rules Congress has directed the CBO to ... which the GOP reform would restore. Yet, it estimates a reduction in employer-based coverage ...
(Date:3/24/2017)... Diego, Calif. (PRWEB) , ... March 24, 2017 ... ... has raised over $100,000 for its innovative EcoQube Frame vertical micro-veggies garden on ... the instant demand for the product – with nearly 2,000 consumers (and counting) ...
(Date:3/24/2017)... ... March 24, 2017 , ... Viewers who like to educate ... historical facts, cultural practices, goods, services, and societal issues tend to appreciate and love ... the popular practice of utilizing running events for causes around the world. ...
(Date:3/24/2017)... ... March 24, 2017 , ... “End Time GPS”: a dauntless and ... “End Time GPS” is the creation of published author, Wesley Gerboth, a World ... military munitions and space-vehicle projects. Now, at age ninety-one, he shares the Wisdom God ...
(Date:3/23/2017)... ... 2017 , ... A recent report from the National Council on Teacher Quality ... report suggests, based on a review of GPA and SAT/ACT requirements at 221 institutions ... U.S. It argues that this higher bar should be set by states, by the ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... FinancialBuzz.com News Commentary  ... According to new data ... research, the legal cannabis market is projected to continue to ... signals from the current presidential administration. The report created by ... drivers of growth in this industry are the passage and ...
(Date:3/24/2017)... Research and Markets has announced the addition of the ... offering. ... is very strong with a total of 97 drug candidates. Pharma giant ... are involved in the development of the IPF therapeutics. The IPF pipeline ... stage, 15 are in Phase II stage, 12 are in Phase I ...
(Date:3/24/2017)... March 24, 2017 A ReportsnReports.com report says, ... growing rapidly as the global sales of Adcetris and Kadcyla have ... the antibody drug conjugates market is driven by large number of ... wider therapeutic window offered by ADCs. ... Browse 3 Tables and 94 Figures, 10 Major ...
Breaking Medicine Technology: