Navigation Links
Strong female portrayals eliminate negative effects of violent media

Washington, DC (August 27, 2012) Men and women are less likely to experience negative effects to sexual violent media when watching a positive portrayal of a strong female character, even when that character is a victim of sexual violence.

Christopher Ferguson, Assistant Professor at Texas A&M International University, surveyed 150 university students in a controlled environment in a recent study published in the Journal of Communication. Each participant screened a variety of TV shows that portrayed women in different lights when it came to sexual violence. The results showed that men and women had less anxiety and negative reactions when viewing television shows that depicted a strong female character rather than a submissive one.

Past research has been inconsistent regarding the effects of sexually violent media on viewer's hostile attitudes toward women. Much of the previous literature has conflated possible variables such as sexually violent content with depictions of women as subservient

The submissive characters often reflect a negative gender bias that women and men find distasteful. This outweighed the sexual violence itself, giving credence to what Ferguson calls the "Buffy Effect"named after the popular television show Buffy the Vampire Slayer and its strong lead female character.

"Although sexual and violent content tends to get a lot of attention, I was surprised by how little impact such content had on attitudes toward women. Instead it seems to be portrayals of women themselves, positive or negative that have the most impact, irrespective of objectionable content. In focusing so much on violence and sex, we may have been focusing on the wrong things," Ferguson said.

"While it is commonly assumed that viewing sexually violent TV involving women causes men to think negatively of women, the results of this carefully designed study demonstrate that they do so only when women are portrayed as weak or submissive," added Journal of Communication editor and University of Washington Professor Malcolm Parks. "Positive depictions of women challenge negative stereotypes even when the content includes sexuality and violence. In this way Ferguson reminds us that viewers often process popular media portrayals in more subtle ways than critics of all political stripes give them credit for."

Contact: John Paul Gutierrez
International Communication Association

Related medicine news :

1. Johns Hopkins Armstrong Institute receives $8.9 million patient safety grant
2. General surgeons identify postoperative complications posing strongest readmission risk
3. First identification of a strong oral carcinogen in smokeless tobacco
4. A stronger doctor-patient relationship for the costliest patients
5. Strong communication between brain and muscle requires both having the protein LRP4
6. Gastroenterology, CGH maintain strong 2011 impact factors
7. Does dinner make a strong family, or does a strong family make dinner?
8. Military Marriages Stay Strong in Face of Challenges: Study
9. Symptomatic behaviour in childhood strongly predicts psychiatric treatment as a young adult
10. Male mice exposed to chronic social stress have anxious female offspring
11. Male Ontario students show declines in fighting; females show elevated bullying and mental distress
Post Your Comments:
(Date:10/12/2017)... ... 2017 , ... IsoComforter, Inc. ( ), one of the ... new design of the shoulder pad. The shoulder pad provides optimal support and ... pain while using cold therapy. By utilizing ice and water that is circulated from ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... leader in post-acute health care, have expanded their existing home health joint venture ... , AccentCare has been operating a joint venture home health company with Asante, ...
(Date:10/12/2017)... ... October 12, 2017 , ... Dr. Parsa ... contributed a medical article to the newly revamped Cosmetic Town journal ... the hair transplant procedure known as Follicular Unit Extraction (FUE). , ...
(Date:10/12/2017)... ... 2017 , ... Leading pediatric oncology experts at Children’s National Health System ... Congress of the International Society of Paediatric Oncology (SIOP) Oct. 12-15. Chaired by ... and Blood Disorders at Children’s National, and Stephen P. Hunger, M.D., Chief of ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... of Michigan’s 2017 Best and Brightest in Wellness® by Best and Brightest. OnSite ... program on Friday, Oct. 20 from 7:30 a.m. to 2 p.m. at the ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... YORK , Sept. 27, 2017  DarioHealth Corp. (NASDAQ: DRIO), a ... today announced that its MyDario product is expected to appear on The ... when The Dr. Oz Show airs in your area: ... The nine-time Emmy award-winning, The Dr. Oz ... The ...
(Date:9/22/2017)... 2017  As the latest Obamacare repeal effort moves ... (R-LA) and Lindsey Graham (R-SC) medical ... device industry is in an odd place.  The industry ... excise tax on medical device sales passed along with ... patients, increased visits and hospital customers with the funding ...
(Date:9/18/2017)... ALLENTOWN , Pa. and KALAMAZOO, Mich. ... Allentown, Penn. , and OptiMed Specialty Pharmacy ... a business partnership to offer a strategic hub service ... PMD Healthcare,s highly sought-after personal spirometer, Spiro PD 2.0, ... A spirometer is a medical device used ...
Breaking Medicine Technology: