Navigation Links
Strong female portrayals eliminate negative effects of violent media
Date:8/30/2012

Washington, DC (August 27, 2012) Men and women are less likely to experience negative effects to sexual violent media when watching a positive portrayal of a strong female character, even when that character is a victim of sexual violence.

Christopher Ferguson, Assistant Professor at Texas A&M International University, surveyed 150 university students in a controlled environment in a recent study published in the Journal of Communication. Each participant screened a variety of TV shows that portrayed women in different lights when it came to sexual violence. The results showed that men and women had less anxiety and negative reactions when viewing television shows that depicted a strong female character rather than a submissive one.

Past research has been inconsistent regarding the effects of sexually violent media on viewer's hostile attitudes toward women. Much of the previous literature has conflated possible variables such as sexually violent content with depictions of women as subservient

The submissive characters often reflect a negative gender bias that women and men find distasteful. This outweighed the sexual violence itself, giving credence to what Ferguson calls the "Buffy Effect"named after the popular television show Buffy the Vampire Slayer and its strong lead female character.

"Although sexual and violent content tends to get a lot of attention, I was surprised by how little impact such content had on attitudes toward women. Instead it seems to be portrayals of women themselves, positive or negative that have the most impact, irrespective of objectionable content. In focusing so much on violence and sex, we may have been focusing on the wrong things," Ferguson said.

"While it is commonly assumed that viewing sexually violent TV involving women causes men to think negatively of women, the results of this carefully designed study demonstrate that they do so only when women are portrayed as weak or submissive," added Journal of Communication editor and University of Washington Professor Malcolm Parks. "Positive depictions of women challenge negative stereotypes even when the content includes sexuality and violence. In this way Ferguson reminds us that viewers often process popular media portrayals in more subtle ways than critics of all political stripes give them credit for."


'/>"/>
Contact: John Paul Gutierrez
jpgutierrez@icahdq.org
International Communication Association
Source:Eurekalert

Related medicine news :

1. Johns Hopkins Armstrong Institute receives $8.9 million patient safety grant
2. General surgeons identify postoperative complications posing strongest readmission risk
3. First identification of a strong oral carcinogen in smokeless tobacco
4. A stronger doctor-patient relationship for the costliest patients
5. Strong communication between brain and muscle requires both having the protein LRP4
6. Gastroenterology, CGH maintain strong 2011 impact factors
7. Does dinner make a strong family, or does a strong family make dinner?
8. Military Marriages Stay Strong in Face of Challenges: Study
9. Symptomatic behaviour in childhood strongly predicts psychiatric treatment as a young adult
10. Male mice exposed to chronic social stress have anxious female offspring
11. Male Ontario students show declines in fighting; females show elevated bullying and mental distress
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2017)... ... April 28, 2017 , ... Children and adolescents who ... experiences than children in the general population. That’s because foster care is designed ... family challenges. While no fault of their own, youth who have experienced trauma ...
(Date:4/28/2017)... ... 28, 2017 , ... Bill Howe started his sewer and drain company in ... Howe joined the team, the Bill Howe brand was born and they began cultivating ... giving back to the San Diego community in which they worked, lived and were ...
(Date:4/28/2017)... ... April 28, 2017 , ... Woolsy Corporation Limited, a leading ... Nova Skin Sciences division, recently announced the launch of Allumière Antiaging Cream, a ... of an anti-aging concentrate. , Anogeissus Leiocarpa Bark Extract and Vitamin ...
(Date:4/27/2017)... ... April 27, 2017 , ... Today, Jefferson Health in Philadelphia ... announced an agreement to create the Jane and Leonard Korman Respiratory Institute in ... Leonard Korman Family Foundation. The collaboration leverages the strengths of each organization and ...
(Date:4/27/2017)... ... 27, 2017 , ... Last night, Christine Collins of New ... for her extraordinary compassion and lifelong dedication to serve others. Since 1997, Home ... the prestigious award each year – identifying a CAREGiver who has exemplified exceptional ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... , April 19, 2017  SARES•REGIS Group ... it is developing at Conejo Spectrum Business Park ... to Atara Biotherapeutics, Inc. , a biopharmaceutical ... and life-threatening diseases that have been underserved by ... T-cell therapies for cancer, autoimmune and infectious disease. ...
(Date:4/18/2017)... Cogentix Medical, Inc. (NASDAQ: CGNT), a global medical device ... markets with innovative and proprietary products, will release financial ... after the market close on Tuesday, May 2, 2017. ... call and webcast to discuss its financial results the ... p.m. Eastern Time (3:30 p.m. Central Time). Darin ...
(Date:4/18/2017)... -- Research and Markets has announced the addition of ... offering. ... market to grow at a CAGR of 6.35% during the period ... has been prepared based on an in-depth market analysis with inputs ... growth prospects over the coming years. The report also includes a ...
Breaking Medicine Technology: