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Stroller Strides(R) Franchises Succeed Despite Economic Climate
Date:10/28/2008

SAN DIEGO, Oct. 28 /PRNewswire/ -- As Americans curtail spending to offset economic challenges, they're placing priority on their investments. One small business that's proven to provide an invaluable service despite the shaky consumer climate is Stroller Strides - a franchised stroller exercise program for new moms found in over 800 national and Canadian locations.

"I'm definitely not losing clients," explains Rachel Pustilnik, owner of the Richmond, VA Stroller Strides. "My customers really see the value of the program, not just as a fun and effective exercise class, but as their children's playgroup, their mom's club and their immediate social community."

Founded in 2001, Stroller Strides boasts more than 275 franchises in 47 states and British Columbia and brings on an average of six to eight new franchises each month. Its exponential growth is attributed to its wide appeal to moms - as both potential franchisees and class participants.

"Stroller Strides franchising is desirable even during challenging economic times, as it provides moms with a way to contribute extra income to the family while still staying at home with the kids," explains Lisa Druxman, company founder.

Franchisees are also at a great advantage in that they've acquired a branded turnkey business.

"Instead of navigating a volatile market alone, you have the support of the franchisor and the franchisees," explains Stephanie Ramirez, owner of the Knoxville, TN Stroller Strides. "Company marketing and advertising stay consistent, no matter the current economic situation."

And with the Stroller Strides brand comes a committed clientele. Program participants realize quickly that they are paying for more than just an exercise class.

Says Pustilnik, "When you price out a gym membership, daycare and children's activities, it's evident that Stroller Strides is a terrific value."

Although many families are currently tightening budgets, Strolle
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SOURCE Stroller Strides
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