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Stressed and Sedentary Lifestyles Increase as Recession Appears to Take its Toll on Britain's Health
Date:5/11/2009

behaviour, by Ipsos MORI. A nationally representative sample of 3,034 GB adults were questioned online in January 2009. Results are weighted to be representative of the GB adult population. Seasonal variations may affect some responses. **4% of 48million UK adults is 1.9million people

To construct the Vitality Scorecard, six different areas (exercise, diet, smoking, stress, check-ups/screenings and health knowledge) were surveyed and equally weighted to create an Index. The Index is a single number (59 per cent) that represents, in the main, the aggregate behaviour of those people surveyed, together with a smaller attitudinal component around exercise. This attitudinal component can be an important predictor in itself of the nation's future health, as intentions around exercise can quickly shape positive behaviours. An improvement in the Index over time will indicate that the population is behaving in a more healthy manner, and is likely to have improved health (e.g. lower incidence of chronic disease) in the future. As such, the Index becomes a lead indicator for health trends.

About PruHealth

PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now covers over 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

    - Health of the nation has declined by two
      points in the last six months

    - Britain is overwhelmed, overworked and overweight

    - 1.9 million more Brits leading unhealthy lives than six months ago



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SOURCE PruHealth
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