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Stressed and Sedentary Lifestyles Increase as Recession Appears to Take its Toll on Britain's Health
Date:5/11/2009

fifth (21 per cent) only get their daily intake of fresh fruit and veg once a week or less.

Primarily, it's the perceived cost of exercising and eating healthily that is driving more people to cut exercise and healthy eating out of their daily routines. Over half (56 per cent) of Britons feel they cannot currently afford the added expenses associated with being healthy, such as gym memberships and super-foods, and over one in three (37 per cent) say they find it hard to take care of themselves due to their busy schedule. Sixty one per cent of people simply feel healthy foods are more expensive than the unhealthy alternatives.

Shaun Matisonn, chief executive at PruHealth, comments: "Not only are increased financial and time pressures taking a toll on our stress levels, but they are also having an impact on the amount of exercise people are doing and the content of our diets too. However, it's a lack of health self-awareness that is the key issue. Three-quarters of people see the health of themselves and their loved ones as a key priority, but for the majority it would take a diagnosis of ill health to motivate any significant change of lifestyle.

"Finding a way to motivate a change in lifestyle is the biggest hurdle. We need to find a way of helping people to stop thinking about what they should be doing for their health and actually doing it. We need to set achievable targets, this way people can take action now to prevent illness, rather than waiting to be diagnosed with a problem."

The information contained in Prudential UK's press releases is intended solely for journalists and should not be used by consumers to make financial decisions. Full consumer product information can be found at Error! Hyperlink reference not valid.

Notes to Editors:

*The research was carried out on behalf of PruHealth, the insurer that rewards policyholders for engaging in healthy
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SOURCE PruHealth
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