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StreetSmarts and ELA Consulting Group Forge Sales Effectiveness Partnership
Date:11/18/2009

CRM/SFA projects

“Many CSO’s (Chief Sales Officers) have shifted their focus from CRM/SFA applications because they are not contributing tangible business value and improved sales performance,” said David Batt, CEO of StreetSmarts® Inc. “CSOs recognize that proper Sales Effectiveness solutions can drive tangible business value in a short period of time. ELA and StreetSmarts® share a point of view that a joint practice combining consulting and best-in-class product will help CSOs move faster from their current business state to higher operational performance.”

Through the StreetSmarts®/ELA partnership, sales organizations can expect to see precise and structured method for improving business results using ELA methodology, a scalable and sustainable process improvement model using StreetSmarts®, as well as thought leadership of where to start within the organization and how the joint solution can provide tangible business results in under 90 days.

“Every sales organization is operating in an increasingly complex and demanding selling environment and they spend dearly on coaching, training, CRM and a variety of productivity tools,” said Peter Krammer, Managing Partner, ELA Consulting Group. These tools often fall short of desired expectations, Krammer noted. “Training is difficult to reinforce, CRM helps organize, but doesn’t help sales people do their job and coaching doesn’t always apply to every day experience. Most companies have a patchwork of solutions that are not integrated successfully.”

StreetSmarts® reduces the time it takes for member subscribers to find the answers to the information they need. Subscribers can also ask questions through the solution and through its’ built in intelligence system, StreetSmarts® is able to route those questions to the most appropriate expert for response and the answers are then fed back into th
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Source: PRWeb
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