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StreetSmarts and ELA Consulting Group Forge Sales Effectiveness Partnership
Date:11/18/2009

The combination of the StreetSmarts® sales knowledge sharing platform and ELA’s sales expertise offers a winning combination to companies with large sales forces.

Chicago, IL (PRWEB) November 18, 2009 -- StreetSmarts® Inc., developer of the on-demand sales effectiveness, knowledge and collaboration platform, and ELA Consulting Group, sales effectiveness and business process consultants, today announced the building of a joint, dedicated Sales Effectiveness Practice. By combining the strengths of the two market leaders, the practice offers a powerful solution to customers with the need to align people, processes and technology and then communicate critical information throughout large sales forces. ELA has provided management consulting and strategic planning in sales effectiveness for 30 years, while StreetSmarts® is a best-in-class sales enablement software application that has been in market for the past six years.

The market offers considerable opportunity for Sales Effectiveness solutions, as Customer Relationship Management (CRM) and Sales Force Automation (SFA) solutions are not enough for today’s dynamic sales organizations. CSO Insights’ 2009 Sales Performance Optimization Survey reported that 65% of surveyed companies are seeing little or no improvement in sales performance after making significant investments in
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