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Strategic Process to Develop Global Trademark

CHAPEL HILL, N.C., May 7 /PRNewswire/ -- Pharmaceutical companies are seeking various ways to leverage global trademarks for their major brands. Current strategies and processes to trademark development, marketing and legal professionals can work more effectively and cooperatively on joint trademark objectives, according to research by Best Practices, LLC, a leading pharmaceutical research firm.

Download a complimentary sample of this research, "Developing Global Trademarks," at

The study analyzes the capabilities of companies in operational tactics and strategy and approaches and also examines:

-- Type of trademark sought: global vs. regional/country, suggestive vs.

empty vessel

-- The use of regional/country-specific trademarks as a defense against


-- Intentions toward use of Madrid Protocol

-- Attitude toward risk of suggestive names

-- Attitude toward medical error evaluation

-- Rank of countries for searching and filing trademarks

-- Timing of use of trademark name

-- Degree of outsourcing of trade marking activities and ranking of the

most frequently outsourced activities

-- Type of domain name sought and the timing of this search

-- Vendors used and the activities that each most commonly performs

"Developing Global Trademarks" reflects the type of research Best Practices, LLC conducts for members of its Business Excellence Board (, a research and advisory service for health care and pharmaceutical executives.

For information on other services by Best Practices, LLC and its Business Excellence Board, contact Cameron Tew at or 919-403-0251, ext. 246.


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.

SOURCE Best Practices, LLC
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