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Strategic Connections Inc. (SCI) Announces Market Expansion and New Brand
Date:3/2/2010
New name, website, logo signify expansion into new markets
Toronto, ON (PRWEB) March 2, 2010 -- Strategic Connections Inc., provider of the leading integrated communications and marketing connectivity platform, today announced that it is relaunching its organization under a new brand, including the "Strategic Connections" corporate name, a new logo, and a new url. The company is preparing to launch new, rebranded marketing materials and a new website (www.strategic-connections-inc) in the second quarter of 2010.
Strategic Connections was founded in 1994. Its primary marketing product at the time, SCI Torque, enabled automotive dealers to achieve strong lead conversion, customer loyalty, and improved marketing ROI. It continues to provide these benefits today.
In late 2008, the company acquired Dallas-based MarketQuiz, Inc., a leader in multi-channel marketing technologies and tools. Since then, Strategic Connections has worked to integrate the technologies, expertise, and processes of this acquisition with its core strengths in order to enhance and expand its product offerings. The company has expanded its footprint with auto dealers while entering new markets, including telecommunications/cable, health care, insurance and government.
Today, the company offers a complete marketing and communications product set that serves marketing, sales and HR professionals and organizations with tools and services covering the complete sales lifecycle. With a legacy of success and the momentum of strong 2009 performance driving the company, Strategic Connections' leaders decided now would be an appropriate time to re-launch the company under a new brand that represents its new vision, vertical market expansion and more complete product portfolio. Its new logo highlights the three main functions performed by the "new" Strategic Connections:
| Source: PRWeb Copyright©2010 Vocus, Inc. All rights reserved |
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