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Strategic Connections Inc. (SCI) Announces Market Expansion and New Brand

New name, website, logo signify expansion into new markets

Toronto, ON (PRWEB) March 2, 2010 -- Strategic Connections Inc., provider of the leading integrated communications and marketing connectivity platform, today announced that it is relaunching its organization under a new brand, including the "Strategic Connections" corporate name, a new logo, and a new url. The company is preparing to launch new, rebranded marketing materials and a new website (www.strategic-connections-inc) in the second quarter of 2010.

Strategic Connections was founded in 1994. Its primary marketing product at the time, SCI Torque, enabled automotive dealers to achieve strong lead conversion, customer loyalty, and improved marketing ROI. It continues to provide these benefits today.

In late 2008, the company acquired Dallas-based MarketQuiz, Inc., a leader in multi-channel marketing technologies and tools. Since then, Strategic Connections has worked to integrate the technologies, expertise, and processes of this acquisition with its core strengths in order to enhance and expand its product offerings. The company has expanded its footprint with auto dealers while entering new markets, including telecommunications/cable, health care, insurance and government.

Today, the company offers a complete marketing and communications product set that serves marketing, sales and HR professionals and organizations with tools and services covering the complete sales lifecycle. With a legacy of success and the momentum of strong 2009 performance driving the company, Strategic Connections' leaders decided now would be an appropriate time to re-launch the company under a new brand that represents its new vision, vertical market expansion and more complete product portfolio. Its new logo highlights the three main functions performed by the "new" Strategic Connections:

  • Orchestrating the timing, packaging and pricing of marketing programs
  • Measuring their effectiveness, and
  • Executing program elements

"We are pleased to report our strong results for 2009," said CEO and President Chris Cawston, "and we are even more excited to launch our new corporate name and brand - positioning Strategic Connections for continued growth and expansion in 2010 and beyond."

Building Off Its 2009 Success
Financial results for Strategic Connections were impressive, including revenue growth of 30 percent for 2009. These results are attributable to new organic growth as well as the addition of new tools, products and technologies from the MarketQuiz acquisition.

For instance, in 2009, the company brought in the dealer networks of BMW and Kia as new customers. Time Warner, a leader in Strategic Connections' target vertical market of telecommunications/cable, joined Strategic Connections as a new customer in July 2009. These three companies have expanded their use of Strategic Connections products into 2010.

Industry experts have recognized the company's impressive achievements. Strategic Connections was named a "2009 Cool Company to Watch" by Gartner and was also named to the Branham300, an annual ranking of the top Canadian IT, communications and technology companies based on earnings; employee, market and revenue growth; and related factors.

Strategic Connections ranked number 90 on Deloitte's 2009 Technology Fast 500TM, a ranking of 500 of the fastest-growing technology, media, telecommunications, life sciences and clean technology companies in North America. The company also ranked 14th in Technology Fast 50TM, a similar ranking of companies in Canada only.

In addition, CEO Chris Cawston was named a finalist in Ernst & Young's Entrepreneur of the Year, reflecting the spirit and drive for success that he has brought to the new Strategic Connections team.

Late in 2009, the company hired Chris Moritz as chief operating officer and, in early 2010,
Edward Mutz was brought in as the vice president of Operations and Product Development. Both men bring experience in leading high-growth technology companies to achieve powerful results. They round out the company's talented executive team and will help propel the newly branded organization to continue growth.

About Strategic Connections
Strategic Connections, Inc. (SCI) provides an integrated communications connectivity platform that orchestrates the timing, packaging and pricing of communications and marketing programs; measures their effectiveness; and then executes the program elements. As a partner to marketing, sales and HR departments, Strategic Connections uses its proprietary Software as a Service (SaaS)-based platform to drive increased customer retention, higher sales and lowered expenses. The company serves the telecommunications/cable, health care, insurance, government, and automotive markets.

Strategic Connection's global headquarters are in Canada (Toronto) with satellite U.S. offices in Dallas and Detroit. For more details about the company, see


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