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Strandkorb & Meer Going to Exceed 20% of Total Sales Volume with International Business in 2010
Date:6/28/2010

tion to buy one and get it shipped to the door.

Consequently owner Corina Pries had most of the German webpages translate into English in March 2006. In the secon half of 2010 the English version will be updated again, "and then include the most recent offers German customers already enjoyed in the running season" explains Christoph Gold from CGMS, who is managing the marketing and PR tasks for Strandkorb & Meer.

In the meantime Strandkorb & Meer has already taken their business to another level: starting as a national retailer for German customers the company has expanded the shipping of Strandkoerbe beyond German boundaries. So far the international business with roofed wicker beach chairs rised from zero to more than 20% of the total sales amount.

But it remains a responsible task, as each and every sale is still the result of an individual consultation with the customer.

"Very specific points have to be discussed, especially of course the shipping costs, which always have to be calculated individually. There should never appear hidden costs or unwelcome surprises", says Corina Pries, owner and director of the company.

Another thing that has to be made clear is the continuing care of the Strandkorb. "The lifespan of your beach chair can considerably be extended, if you take care of a suitable "packaging", with other words: you should use an appropriate protection for your precious garden furniture. To protect your beach chair from bad weather with rough winds and stormy rainshowers, you will want to choose a beach chair jacket." Mrs Pries emphasizes.

Customers can expect to hold their conversation in English, mostly via email of course, but under specific circumstances it makes sense to connect on phone. "No purchase has to be made under pressure. Everyone may take their time to study the complimentary catalog, check the different Strandkoerbe on the c
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