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Story-Telling At Its Finest: Atlanta-Area Agency Frederick Swanston Brings Home the Gold

Atlanta, GA (PRWEB) May 08, 2013

Atlanta-area creative agency Frederick Swanston was recently recognized by the 30th Annual Healthcare Advertising Awards for excellence in healthcare work across several mediums. These eight awards reflect the exceptional creative work by the Frederick Swanston team on behalf of its healthcare clients, including the Shepherd Center (Atlanta, GA), the Partnership for Domestic Violence (Atlanta, GA), Norton Healthcare (Louisville, KY) and Coffee Regional Medical Center (Douglas, GA).

“The ultimate task of any creative agency is to effectively tell a story,” said Una Newman, senior account director and head of the healthcare practice at Frederick Swanston, “whether it’s about addressing and overcoming the challenges of paralysis, sharing personal experiences with healthcare services close to home, offering a safe resource for victims of domestic violence, or rebranding and visually redefining an important healthcare provider in your community.”

With its unique and simple founding philosophy, Frederick Swanston believes that the best creative results occur when the people who know the brand best - the client - work in direct collaboration with the creative strategists responsible for that work. “We have built an agency that ignores traditional agency structures and taboos to make that happen,” said Bill Swanston, partner and executive creative director.

The Healthcare Advertising Awards program, sponsored by Healthcare Marketing Report, is the oldest, largest and most widely respected healthcare advertising awards competition. Participant entries are reviewed based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Frederick Swanston was recognized for the following work:

Gold - Logo/Letterhead - Coffee Regional Medical Center
Gold - Television Series - Coffee Regional Medical Center
Gold - Radio Series - Partnership Against Domestic Violence Listen Campaign
Silver - Poster - Shepherd Center’s Motivational Posters
Merit - Television Series - Norton Healthcare / Norton Women's Care Image Campaign
Merit - Special Event - Shepherd Center’s Tradeshow Exhibit Postcard, Innovation Cannot Be Paralyzed
Merit - Special Video - Shepherd Center’s Tradeshow Exhibit Video, Innovation Cannot Be Paralyzed
Merit - Other - Partnership Against Domestic Violence Victim Hotline Decoy Card

The 2013 awards program attracted nearly 4,000 entries. For more information, visit

For more information about Frederick Swanston, visit

About Frederick Swanston
11800 Amberpark Drive, Suite 100
Alpharetta, GA 30009

Frederick Swanston is a full-service advertising, branding and digital agency with capabilities in creative, brand development, media strategy and placement, web development, interactive, direct marketing and research. Its clients span numerous industries, including banks/financial, energy/ utilities, healthcare, resort/hospitality, food service, home furnishings, retail and technology. Its strong healthcare practice is headed by Una Newman, former Chief Marketing Officer of Emory Healthcare in Atlanta, and Rick Ender, a much-decorated healthcare creative strategist. In its Frontline Navigation business model, clients interact directly with their strategic/creative leaders instead of junior or mid-level account persons. This direct line to senior people is a very streamlined way of working that clients find to be very efficient and effective. For more information, visit

About Healthcare Advertising Awards
The Healthcare Advertising Awards program, sponsored by Healthcare Marketing Report, is the oldest, largest and most widely respected healthcare advertising awards competition. Entries are reviewed by a national panel of judges based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Atlanta-based HMR Publications Group is the corporate home for Healthcare Marketing Report that shares healthcare marketing news and information from around the nation. For more information, visit

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