Atlanta, GA (PRWEB) May 08, 2013
Atlanta-area creative agency Frederick Swanston was recently recognized by the 30th Annual Healthcare Advertising Awards for excellence in healthcare work across several mediums. These eight awards reflect the exceptional creative work by the Frederick Swanston team on behalf of its healthcare clients, including the Shepherd Center (Atlanta, GA), the Partnership for Domestic Violence (Atlanta, GA), Norton Healthcare (Louisville, KY) and Coffee Regional Medical Center (Douglas, GA).
“The ultimate task of any creative agency is to effectively tell a story,” said Una Newman, senior account director and head of the healthcare practice at Frederick Swanston, “whether it’s about addressing and overcoming the challenges of paralysis, sharing personal experiences with healthcare services close to home, offering a safe resource for victims of domestic violence, or rebranding and visually redefining an important healthcare provider in your community.”
With its unique and simple founding philosophy, Frederick Swanston believes that the best creative results occur when the people who know the brand best - the client - work in direct collaboration with the creative strategists responsible for that work. “We have built an agency that ignores traditional agency structures and taboos to make that happen,” said Bill Swanston, partner and executive creative director.
The Healthcare Advertising Awards program, sponsored by Healthcare Marketing Report, is the oldest, largest and most widely respected healthcare advertising awards competition. Participant entries are reviewed based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Frederick Swanston was recognized for the following work:
AWARD - CATEGORY - CLIENT/CAMPAIGN
Gold - Logo/Letterhead - Coffee Regional Medical Center
Gold - Television Series - Coffee Regional M
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