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Stop Dad's Sleepless Nights - and the Sniffles - With the Snoring Center
Date:6/9/2008

Give Dad the Gift of Good Sleep and Good Health this Father's Day Nearly 40 Million Americans - the Majority of These Men - Suffer from

Snoring and Potentially Fatal Sleep Apnea

DALLAS, June 9 /PRNewswire/ -- Families sick and tired of Dad's raucous snoring, incessant allergic sniffles and sneezes can finally breathe a sigh of relief. Enter The Snoring Center: a unique medical practice dedicated exclusively to the evaluation and treatment of snoring and sleep apnea. As one of America's leading providers of office-based treatments for sleep-disordered breathing, The Snoring Center offers both the Pillar Procedure and Coblation-Assisted Turbinate Reduction for patients seeking a good night's sleep. Additionally, Coblation-Assisted Turbinate Reduction is an effective solution for those suffering from nasal allergies. Patients breathe better, sleep better, live better.

The Snoring Center has been recognized as the world's leading provider of the Pillar Procedure and the nation's leading provider of Coblation-Assisted Turbinate Reduction, providing countless patients with a lifetime of healthy, restful sleep. Just in time for Father's Day, a procedure at the Snoring Center is one that benefits the entire family: if Dad sleeps well, everyone sleeps well.

"Many people assume that nothing effective can be done to alleviate their or their partner's snoring, and resolve to just live with it," said The Snoring Center founder and medical director, Craig Schwimmer, MD, MPH, FACS, a Board-Certified Otolaryngologist. "In reality, disruptive snoring has a major impact on our physical and emotional health, not to mention our romantic lives. We now have the technology and capability to eradicate snoring more quickly, effectively and painlessly than ever before."

Allergies, too. Considering that many Americans spend tens of thousands of dollars on doctors' visits and allergy medications throughout their lifetime, in addition to the time spent administering and refilling those medications, a quick 15-minute Coblation-Assisted Turbinate Reduction procedure is a welcome alternative.

This procedure focuses on enlarged nasal turbinates -- small structures located in the nose -- which can block the nasal airways. The office-based procedure requires only local anesthesia and allows patients to resume normal activities the same day. Using radiofrequency energy, the enlarged turbinates are carefully reduced. Over time, the nasal turbinates continue to shrink, restoring regular breathing.

"There are other doctors who do Turbinate Coblation -- but most of them do it in the operating room, often in conjunction with other surgical procedures," said Dr. Schwimmer. "What really sets The Snoring Center apart is that we use these new technologies to keep our patients out of the operating room. We use a variety of cutting edge tools and techniques to allow our patients to avoid the time, cost, and risk of surgery."

For the nearly 40 million Americans -- the majority of these men -- suffering from snoring and potentially fatal sleep apnea, the Pillar Procedure has emerged a premier treatment option, especially when compared with the cumbersome CPAP mask. The procedure involves the insertion of small woven inserts into the soft palate (the roof of the mouth), takes just a few minutes to perform, and allows patients to return immediately to normal activities. The procedure stiffens the soft palate, decreasing its vibration, a major contributor to both snoring and sleep apnea, reducing snoring and airway obstruction.

"We have many patients who actually come to the office in tears over their frustration with the CPAP mask," Dr. Schwimmer says. "Patients find they cannot tolerate the CPAP, go to their 'sleep doctor' for help, and are told to just 'Suck it up -- wear it.' We can address those frustrations with procedures that can be done successfully over lunch."

Snoring Center procedures average approximately $3,000, and are available for purchase as a gift certificate -- complete with elegant presentation box. Make Dad's day with the gift of good sleep and good health.

For more information, or to schedule a consultation, please visit http://www.snoringcenter.com or call 214-369-2345.

About The Snoring Center

The Snoring Center(SM) is a unique medical practice dedicated exclusively to the evaluation and treatment of snoring and sleep apnea bringing more effective, minimally-invasive treatments to the sleep-deprived public. Founded by Craig Schwimmer, MD, MPH, FACS, a Board-Certified Otolaryngologist, it is the world's leading provider of the Pillar Procedure and offers additional office-based treatments for sleep-disordered breathing.

Snoring is more than just an embarrassment and can be indicative of serious health problems. Even mild snoring can disrupt sleep, depriving snorers and their bed partners of the rest they need. Lack of sleep can cause everything from fatigue and short tempers to decreased job performance and auto accidents. The Snoring Center specializes in minimally invasive, office based treatment options. Snoring Center patients benefit from a better night's sleep, improving both their physical and personal lives.

The Snoring Center is the world's leading provider of the Pillar Procedure, the nation's leading provider of In-Office Coblation-Assisted Turbinate Reduction, and a provider of other, state-of-the-art treatments.

Open in Snider Plaza in Dallas and The Village at Camp Bowie in Fort Worth, for more information please visit http://www.snoringcenter.com or call 214-369-2345.


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SOURCE The Snoring Center
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