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Steven Girgenti, Irwin Lerner, and Mel Rubin Voted Into Medical Advertising Hall of Fame
Date:10/24/2009

Zantac, and later Ceftin.

Mel Rubin - started as a copywriter with a large direct marketing company. He left in 1950 with a friend to start the Shaller Rubin Company. His involvement with healthcare started with projects for Schering, then expanded with work for Geigy, Ciba, Pfizer, Marion Merrell Dow, and Norwich Eaton. He worked on both consumer and healthcare products, and gained a reputation as a "hot shop," attracting top creative talent including several MAHF Hall of Famers. He was an early advocate of direct to consumer TV advertising, both for promotion of products and to increase patient compliance. His breakthrough came when his agency - Rubin, Reid, Noto, and Ehrenthal - was the launching agency for TV ads for Marion Merrell Dow's Nicorette anti-smoking chewing gum, the first ever branded television commercial for a prescription pharmaceutical.

The Medical Advertising Hall of Fame Annual Awards Dinner will be held Tuesday, February 9th, at the Pierre Hotel in New York with a cocktail party beginning at 6:00 pm. Tickets for the Dinner will go on sale on the Medical Advertising Hall of Fame Website (www.mahf.com) on November 10th.

The Medical Advertising Hall of Fame was founded in 1996 to honor those who have made significant contributions to the medical advertising profession, document the history of the industry, and attract next-generation talent to the medical advertising profession. Its membership is open to healthcare advertising agencies and publications, and currently consists of the leaders of nearly 40 agencies and publishing companies.

For further information on the Medical Advertising Hall of Fame, memberships, and the Awards Dinner, contact David Gideon, executive director, at 561 395 3755, fax 561 395 4011, e-mail david@mahf.com.

SOURCE Medical Advertising Hall of Fame


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SOURCE Medical Advertising Hall of Fame
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