Navigation Links
Stern Communications Wins and Helps Launch Healthcarebluebook.com
Date:1/22/2009

WASHINGTON, Jan. 22 /PRNewswire/ -- Stern Communications, a public relations and marketing strategy firm, just helped launch its new client www.healthcarebluebook.com. The start-up web service helps people determine fair prices in their zip code for healthcare services.

Stern Communications specializes in transforming complex health and science information into strategic communications resources and campaigns aimed at the general public.

If you pay for your own healthcare, have a high deductible or need a service your insurance does not fully cover, the Healthcare Blue Book can help. It provides prices for surgery, hospital stays, doctor visits, medical tests and much more. The web site is modeled after consumer pricing guides such as Lending Tree, Expedia and ServiceMagic.

"I'm a convert," said Aimee Stern, president of Stern Communications. "Those of us who grew up with managed care never bothered to ask what healthcare services cost ahead of time. I wouldn't buy a house, car or any other big ticket service without market research. Now I'm doing it with healthcare."

Healthcarebluebook.com is the brainchild of Dr. Jeffrey Rice, an E-health veteran who launched, among other firms, CareSteps.com which provides research-based health information to consumers.

"We've worked with Aimee on other healthcare projects and she excels at helping to develop concise messages and materials, and promoting them through national consumer and business media. We're very pleased that Stern Communications is working with us on this project."

To help senior marketing executives navigate the financial crisis, Aimee recently launched a blog that provides great ideas from marketing and advertising conferences, research, experts and a variety of other sources. Called "Expert Marketing in Tough Economic Times," it is based on her experience as a freelance writer covering marketing and advertising for The New York Times, Business Week, Adweek and a newsletter she developed called The Marketing Report.

To check out "Expert Marketing in Tough Economic Times" go to sterncommdc.blogspot.com. To learn more about Stern Communications go to www.sterncommdc.com


'/>"/>
SOURCE Stern Communications
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. UT Southwestern researchers find drug-coated stents less risky for heart bypass patients
2. Statement From SEIU International President Andy Stern on UHW Leaders Response to the Jurisdiction Decision
3. Baxter and Northwestern University partner to target new life sciences projects
4. UT Southwestern University Hospitals transplant program recognized for increasing organ donor rates
5. EAU 2nd Eastern Mediterranean Meeting expected to highlight cystectomy
6. Eastern Life & Health Introduces New Vision Product
7. Childhood anxiety disorders can and should be treated, according to UT Southwestern national expert
8. Case Western Reserve professor helps control infectious diseases with models and math
9. The Western Community Shows Its Heart by Wearing Pink!
10. Pharmaceutical Water Markets, the Economic Crunch Creates New Opportunities in Southern and Eastern Europe
11. Interferon needed for cells to remember how to defeat a virus, UT Southwestern researchers report
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/31/2016)... ... , ... Psoriasis: Targets and Therapy has published ... author Professor Luigi Naldi says “The review in Psoriasis: Targets and Therapy throws ... onset and the severity of psoriasis, and negatively influences the response to systemic ...
(Date:5/31/2016)... ... May 31, 2016 , ... ... individuals’ genetic characteristics and the physical and behavioral worlds in which they ... In personalized medicine, diagnosing an individual’s disease depends on accurately assessing his ...
(Date:5/31/2016)... ... May 31, 2016 , ... More than 80 representatives of the ... and the Prevent Cancer Foundation held an event on National Hepatitis Testing Day outside ... of viral hepatitis, the leading cause of liver cancer. , Foundation leaders and the ...
(Date:5/31/2016)... ... May 31, 2016 , ... Splashtop Inc., the worldwide leader in high ... Co., the leading provider of secure mobile remote access solution for Japan enterprises. ... CACHATTO remote access solution. Splashtop for CACHATTO will be available as an ...
(Date:5/31/2016)... ... ... Twenty years ago it was revolutionary: enabling the people who hear distressing voices to ... this approach has proven transformative, both for people who hear voices and for the ... used around the world, but it still lags in the United States. , Now, ...
Breaking Medicine News(10 mins):
(Date:5/27/2016)... May 27, 2016 According to ... hypertension is driving ambulatory blood pressure monitoring system market ... and their ability to respond to different pressure rates, ... can lead to various cardiovascular disorders such as heart ... These diseases are growing in prevalence each year. WHO ...
(Date:5/27/2016)... 27, 2016 Kitov ... focused on late-stage drug development, today announced the ... of pivotal batches required for registration of KIT-302 ... This follows Kitov,s announcement in December ... met its primary efficacy endpoint. "We ...
(Date:5/27/2016)... The healthcare sector is large ... all falling under its umbrella.  A rather overlooked sector ... talked about, these healthcare companies are still trying to ... is by far the largest consumer of the healthcare ... ADMD), Nutranomics Inc. (OTC: NNRX), KollagenX Corp. (OTCQB: KGNX), ...
Breaking Medicine Technology: