Stern Communications Wins and Helps Launch Healthcarebl... ( WASHINGTON Jan. 22 /PRNewswire/ -- ...)

Stern Communications Wins and Helps Launch Healthcarebluebook.com

Date:1/22/2009

WASHINGTON, Jan. 22 /PRNewswire/ -- Stern Communications, a public relations and marketing strategy firm, just helped launch its new client www.healthcarebluebook.com. The start-up web service helps people determine fair prices in their zip code for healthcare services.

Stern Communications specializes in transforming complex health and science information into strategic communications resources and campaigns aimed at the general public.

If you pay for your own healthcare, have a high deductible or need a service your insurance does not fully cover, the Healthcare Blue Book can help. It provides prices for surgery, hospital stays, doctor visits, medical tests and much more. The web site is modeled after consumer pricing guides such as Lending Tree, Expedia and ServiceMagic.

"I'm a convert," said Aimee Stern, president of Stern Communications. "Those of us who grew up with managed care never bothered to ask what healthcare services cost ahead of time. I wouldn't buy a house, car or any other big ticket service without market research. Now I'm doing it with healthcare."

Healthcarebluebook.com is the brainchild of Dr. Jeffrey Rice, an E-health veteran who launched, among other firms, CareSteps.com which provides research-based health information to consumers.

"We've worked with Aimee on other healthcare projects and she excels at helping to develop concise messages and materials, and promoting them through national consumer and business media. We're very pleased that Stern Communications is working with us on this project."

To help senior marketing executives navigate the financial crisis, Aimee recently launched a blog that provides great ideas from marketing and advertising conferences, research, experts and a variety of other sources. Called "Expert Marketing in Tough Economic
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