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Stern + Associates Signs New Clients to Health Care Practice
Date:9/22/2008

CRANFORD, N.J., Sept. 22 /PRNewswire/ -- Stern + Associates (S+A), the rapidly growing, full-service public relations and marketing communications agency headquartered in central New Jersey with offices in Cambridge, Mass., has added two premier healthcare clients to its roster: Biotest Diagnostics Corporation and the Pain Control product area of existing client B. Braun Medical Inc. In addition, S+A expanded its public relations programming for Bracco Diagnostics Inc. to continue to support the organization's media relations and marketing needs.

"S+A's experience in the healthcare industry is attracting and retaining new clients at an extraordinary rate and we're honored to partner with these organizations that are dedicated to providing innovative health care products," said Joan Vander Valk, vice president at S+A. "This growth is a true testament to our firm's strength in providing exceptional public relations programs and results."

The strategic public relations programs, designed and implemented by S+A, support the specific goals and initiatives of the new clients:

-- B. Braun Medical Inc. expanded its program with S+A to include its Pain Control product area, promoting best practices in regional anesthesia. B. Braun is a global leader in innovative health care products and services that enhance safety and working processes in hospitals, alternate care settings and medical practices that specialize in infusion therapy, regional anesthesia and pain management.

-- Biotest Diagnostics Corporation retained S+A to help strengthen its leadership position in the U.S. transfusion diagnostic market through the promotion of its recently introduced complete line of traditional and automated serology products. Biotest and its German-based parent company Biotest AG is a global health care company focused on test systems for transfusion and transplant diagnostics as well as environment monitoring.

-- Bracco Diagnostics Inc. has expan
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SOURCE Stern + Associates
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