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Stereotaxis Appoints Senior Vice President of Global Marketing and General Manager for Europe
Date:4/7/2008

y, oncology and surgical specialty products, where he served as Vice President of Global Marketing for the Peripheral Vascular Division. He joined Bard in 2002 from Cordis Corporation, a subsidiary of Johnson & Johnson, where he served as the Executive Director of Marketing for Cordis Cardiology Europe, and helped oversee the execution of European marketing programs supporting the Cordis stent business. Prior to joining Cordis in 2002, he spent eight years at Bard in a variety of sales, marketing and product management positions with several divisions in the U.S., Europe, Asia, and Latin America.

"I look forward to leading Stereotaxis' global marketing efforts and believe the Company's unique and innovative magnetic navigation system sets the standard of care for treatment of coronary disease and arrhythmia worldwide," said Mr. Shifrin. "I joined Stereotaxis because I see the tremendous potential for the Niobe system and the Odyssey network, as physicians are increasingly called upon to perform highly complex interventional procedures safely and effectively."

Mr. Shifrin earned his MBA in Marketing from the University of Chicago Graduate School of Business in 1991, and his B.S. with honors in Public Administration from the University of Southern California.

Dr. Holm, 44, joins Stereotaxis from Biosense Webster, a leader in technological advancements for the diagnosis and treatment of cardiac arrhythmias, where he served most recently as Vice President of EMEA. In this capacity, Dr. Holm was responsible for sales and marketing and business development throughout the EMEA region. Throughout his 10-year tenure at the Johnson & Johnson subsidiary, Dr. Holm held a variety of positions in market and clinical development and business management.

"Stereotaxis is a growing company dedicated to providing electrophysiologists and other specialists with a safe and effective state of the art system designed for very complex and difficult procedures,"
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SOURCE Stereotaxis, Inc.
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