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Step Up Your Smile Routine and Protect Your Teeth in Just Five Minutes a Day
Date:3/4/2008

of calcium phosphate crystals, which are tartar-causing agents, and prevents them from adhering to teeth. The dual action ingredients on the strip interact with teeth to provide a two-part benefit available for the first time in a five minute teeth whitening strip."

How Crest Whitestrips Daily Whitening Plus Tartar Protection works is simple: Each kit contains thin, flexible strips coated with a gel formula. The strips are designed to conform to the shape of your teeth and with just five minutes a day, every day they protect against daily tartar build-up, remove stains and whiten smiles, plus the routine is gentle enough for teeth sensitive to whitening.

Beginning in March 2008, Crest Whitestrips Daily Whitening Plus Tartar Protection will be available nationwide anywhere Crest products are sold for a suggested retail price of $39.99. Each kit will each contain 38 daily doses of smile care.

Since 2001, the #1 dentist recommended brand and winner of multiple awards, Crest Whitestrips has helped bring brilliant, beautiful, bright, white smiles to more than 30 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must- have accessory of any season. For more information, visit http://www.whitestrips.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit

SOURCE Procter & Gamble
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