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Step Up Your Smile Routine and Protect Your Teeth in Just Five Minutes a Day
Date:3/4/2008

Care for Your Smile With New Crest Whitestrips Daily Whitening Plus Tartar

Protection

CINCINNATI, March 4 /PRNewswire-FirstCall/ -- Wouldn't you like a whitener that cares about your smile as much as you do? Protect your hottest accessory this spring: a white smile that goes beyond beauty. For the first time, you can whiten and protect your smile, all with five minutes a day, every day. Crest is proud to introduce the latest advancement in smile care and the newest addition to the Crest Whitestrips line-up: Crest Whitestrips Daily Whitening Plus Tartar Protection -- it's the brightest way to protect your smile.

"We wanted to create a product that not only whitens teeth but goes one step further to protect and care for smiles," says Sunny Jain, Senior Brand Manager, Crest Whitestrips North America. "New Crest Whitestrips Daily Whitening Plus Tartar Protection allows consumers to add protection from daily tartar build-up to their busy morning routines, without adding additional time, all with just five minutes a day, every day. Tartar protection just got beautiful."

For the first time, Crest Whitestrips goes beyond a white smile with new Crest Whitestrips Daily Whitening Plus Tartar Protection to actually protect teeth from daily tartar build-up. These new strips provide three significant benefits -- protect against daily tartar build-up, whiten and protect from everyday stain build-up and provide a gentle routine for teeth sensitive to whitening. One kit provides noticeably whiter teeth, protects against tartar plus it provides a clean, dentist-smooth feel all with just five minutes a day, every day!

"By using Crest Whitestrips Daily Whitening Plus Tartar Protection every day, your teeth will receive added protection from tartar buildup," says Dr. Robert Gerlach, Principal Scientist in Worldwide Clinical Investigations at Procter & Gamble. "The added ingredient, pyrophosphate, helps prevent the growth
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SOURCE Procter & Gamble
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