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Steaz Launches Organic, Zero Calorie Sparkling Line
Date:10/21/2009

NEWTOWN, Pa., Oct. 21 /PRNewswire/ -- Steaz, the nation's premier brand of organic and fair-trade beverages, introduces Steaz Zero Calorie Sparkling Green Tea -- the first certified organic, all-natural zero calorie carbonated soft drink.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091021/LA96159)

Steaz Zero Calorie is a delicious, all-natural alternative for diet soda drinkers. It is made with the finest organic ingredients and sweetened with the all-natural leaves of the stevia plant to create perfect refreshment for health and weight conscious consumers. The new line is based on Steaz's award winning sparkling green tea formula. Steaz Zero Calorie combines the bubbles of a soda with a cup of freshly brewed green tea, providing a 120 mg of natural tea antioxidants.

"We have been experimenting with a stevia-sweetened sparkling line for years," said Eric Schnell, co-founder of Steaz. "It wasn't until recently though that the quality and taste of the sweetener improved to where we would put the Steaz name on it."

There are no calories, no carbs and no sugar added to Steaz Zero Calorie. Like all Steaz products, the line is certified organic by Quality Assurance International as well as Fair Trade Certified® by TransFair USA.

Steaz Zero Calorie is available in four delicious flavors -- Raspberry, Orange, Blueberry Pomegranate and Black Cherry. Steaz Zero Calorie is sold in 12 oz. fully recyclable glass bottles and eye-catching four-packs. Suggested retail pricing for a four-pack is $4.99. It replaces the current line of Diet Steaz Sparkling Green Tea.

Separately, Steaz also announced a formula and packaging enhancement to its core Sparkling Green Tea line. The new formula includes adding B vitamins and lowering the sugar content to create a 75-calorie per serving soft drink. All packaging now showcases Steaz's zen-cool brand imagery, including a unique interpretation of the Flower of Life comprised of 12 intersecting tea leaves.

About Steaz

The Healthy Beverage Company (www.steaz.com) is the maker of USDA Certified Organic and Fair Trade Certified Steaz Iced Teaz, Steaz Sparkling Green Teas and Steaz Energy drinks and shots. According to SPINSscan Natural, Steaz is the best-selling natural Energy Drink brand in the U.S., based on total dollar and unit sales. Steaz beverages are sold nationally in natural, specialty, gourmet and club stores, as well as food service outlets. Steaz is also sold in retail grocery stores such as Whole Foods Markets, Safeway, Stop n Shop, Wegmans, and Shaw's supermarkets. Recently, Steaz Organic Iced Teaz were launched in all Target Stores nationwide.

SOURCE Steaz


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SOURCE Steaz
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