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Steaz Launches Organic, Fair Trade Energy Shot
Date:2/3/2009

The undisputed leader in all-natural Energy Drinks continues to Fuel the Market with convenient, on-the-go product introduction

NEWTON, Penn., Feb. 3 /PRNewswire/ -- Steaz(R), the industry leader in natural energy drinks, launches Steaz Energy Shot, a convenient and healthier way to build stamina and sustained energy with 150 mg of clean, plant-based caffeine.

Steaz Energy Shot contains the same ingredients as Steaz's award-winning 12 oz Energy Drink, including organic, Fair Trade Certified(TM) green tea, Sambazon's acai juice, Guayaki's yerba mate, organic berry flavor and organic guarana from the rainforest. The all-natural ingredients combine to create the healthiest energy shot available in the rapidly growing energy shot market.

"People are on the go like never before and they need a healthy, natural fuel for their busy lifestyles," says Eric Schnell, Co-Founder of Steaz. "With Steaz Energy Shot, we are excited to introduce a convenient and healthier way to immediately increase energy, stamina, and focus without using a bunch of artificial ingredients and synthetic caffeine like most of the leading Energy Shot brands use."

Steaz Energy Shot is a healthier way to power through the day, on the go, on the job and at the gym. The 2.5 oz Steaz Energy Shot packs 150 mg of naturally occurring caffeine, is fortified with B vitamins, and is rich in antioxidants like Vitamin C. Like all Steaz products, Steaz Energy Shot is Fair Trade Certified(TM), USDA Organic and Vegan certified. In partnership with Native Energy, Steaz offsets its organization's estimated carbon footprint(1) by funding high quality projects that reduce emissions, making Steaz Energy Shot a product that's Good for the Mind, Body and Soul(R).

Steaz Energy Shot is available in 12 count cases which make perfect countertop displays. The 2.5 oz bottles are fully recyclable and can conveniently pass through TSA's airport security. The Energy Shot contains no artificial preservatives or sweeteners. Suggested retail price for the 2.5 oz. Energy Shot is $2.99, making it competitively priced with the mainstream brands.

As a triple bottom-line company, Steaz is dedicated to developing healthier beverages and business practices that benefit people, planet, and profits. Through Steaz's partnership with TransFair USA and the Fair Trade certification model, the company ensures that farmers and farm workers on Steaz's tea estates receive fair prices for their products, allowing them a better quality of life and a just exchange. Strong community involvement, offsetting carbon emissions, being Fair Trade(TM) Certified and USDA Certified Organic are key elements Steaz's commitment to the global community.

About Steaz

The Healthy Beverage Company (www.steaz.com) is the maker of USDA Certified Organic and Fair Trade Certified Steaz Organic Iced Teaz, Steaz Sparkling Green Teas and Steaz Energy drinks. According to SPINSscan Natural, Steaz is the best-selling natural Energy Drink brand in the U.S., based on total dollar and unit sales. Steaz beverages are sold nationally in the U.S. in natural, specialty, gourmet and club stores, as well as food service outlets. Steaz is also sold in retail grocery stores such as Whole Foods Markets, Safeway, Publix, Wegmans, and Shaw's supermarkets and internationally in Canada, Australia, Mexico, India, Singapore, South Africa, the Netherlands, and the Middle East. All Steaz products are Certified Organic by Quality Assurance International (QAI) and are Fair Trade Certified by TransFair USA.

(1) Estimated footprint includes energy use for manufacturing, office heat and power, corporate travel, freight, waste and accommodations.


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SOURCE Steaz
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