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Steaz® Announces Two New Executive Appointments: Ralf Lottermann as Chairman and Linda Barron as Chief Executive Officer

Doylestown, PA (PRWEB) October 22, 2013

Leading natural beverage company Steaz today announced the appointments of Ralf Lottermann as Chairman of the Board and Linda Barron as Chief Executive Officer, effective immediately.

“We are excited to expand our corporate family at Steaz by appointing two people who are uniquely aligned with a company culture steeped in triple bottom-line business practices and focused on the core values of people, planet and profits,” says Steven Kessler, who co-founded Steaz in 2002. “Ralf and Linda step into their new roles with the company at an important time in our growth in the North American market.”

Lottermann brings to Steaz a wealth of experience and knowledge in consumer goods after serving nearly three decades with Mars Inc., one of the leading food manufacturers in the world. Representing brands in chocolate, food, beverage, and pet care, Lotterman has worked with some of the most globally recognized brand names, including Twix, Mars, Skittles, Wrigley’s, Uncle Ben’s, Whiskas, Pedigree and many more. In his last position prior to retirement, Lottermann was based for three years in Singapore as President, Asia Pacific while also being member of the global Mars Inc. management team.

Barron, who joined Steaz in 2008 as Chief Financial Officer, has provided key financial leadership that has proven integral to Steaz’s success and now looks forward to further developing the company and brand in her new role as CEO. Before joining Steaz, Barron was the Director of Corporate Accounting at Constar International, a leading global packaging producer and supplier, and also held prominent positions with Toll Brothers Inc., a luxury homebuilder and Fortune 1000 Company as well as Talk America.

About Steaz (
Steaz makes all-natural, USDA-Certified and Organic and Fair Trade Certified™ Steaz Iced Teas, Sparkling Green Teas and Steaz Energy drinks and shots. According to Natural channel grocery data compiler SPINSscan Natural, Steaz is the top-selling organic energy drink brand in the U.S., based on total dollar sales. Steaz, sold nationwide in Whole Foods Markets and other natural, specialty and retail grocery stores, is a subsidiary of The Healthy Beverage Company based in Doylestown, Pa. For more information visit


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Tanis Tsisserev, T2 Communications Inc.
604.841.8095 | tanis(at)t2communications(dot)ca

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