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StayWell Custom Communications' Partnership With HealthMedia(R) Yields State-Of-The-Art Online Health Platform
Date:8/3/2009

EVANSTON, Ill., Aug. 3 /PRNewswire/ -- Less than a year after its announced alliance with online health management leader HealthMedia, Inc., custom health communications company StayWell Custom Communications (SCC) introduces StayWell Engage(TM) a sophisticated online health management platform designed to engage consumers with an enormous breadth and depth of customized content, health assessment tools and digital health coaching programs that together create a truly personal health improvement experience for consumers.

The new health management platform delivers a win-win for health payers and their populations - providing healthier lifestyles for consumers and proven outcomes that result in lower costs for health plans and employers. StayWell Engage was the recent choice of a major Blues plan looking to provide its member population with the most advanced online health management portal available.

Key features of StayWell Engage include:

  • A powerful technical platform that weaves together in a tailored dashboard personalized, health content with the industry's most advanced online behavior-change programs, powered by HealthMedia
  • Engaging, relevant health information - including multimedia- tailored to address every member's unique health risks and interests
  • Health Risk Assessment generates a highly personalized action plan based on identified risks and motivation to change
  • Online health intervention programs scientifically designed to motivate behavior change
  • Emulates a health coaching session in a scalable way
  • Robust reports document participation and behavior change
  • Integrates plan-specific messaging and brand with ease
  • Recognized HIP certification and support for NCQA Quality Plus accreditation
  • Personal Health Records enable individuals to compile and maintain their personal health information in a secure, central location - available soon in 2009

"SCC is pleased to be able to provide our payor clients with a technologically advanced, seamless delivery platform that provides a truly personalized experience and promotes engagement based on very individualized pieces of information," said StayWell Custom Communications president and CEO Trent Sterling. "This solution is a natural extension of the kind of great results achieved by health promotion programs such as telephonic coaching. It allows organizations to extend the reach of their health management programs in a scalable way."

StayWell Engage allows every member to receive the most robust collection of online health content available anywhere with access to thousands of health and wellness articles, interactive quizzes and calculators, breaking news, plus comprehensive encyclopedias of diseases and conditions, surgeries and procedures. Multimedia formats such as podcasts, animations and video bring topics to life and enable users to receive information when and where they want.

A highly sophisticated technical platform takes this content and weaves it tightly together with the online intervention programs powered by industry leader HealthMedia. The result is highly personalized instruction designed to motivate users.

The process starts with a powerful Health Risk Assessment (HRA) that gathers information about the member which can be used to shape custom-tailored, digital health coaching programs. These include programs designed to address nutrition, weight management, chronic illness, depression, insomnia, binge eating, stress management, diabetes, back care, smoking cessation, physical activity, and chronic pain.

In addition to helping keep consumers healthy, StayWell Engage offers significant benefits for the organization's bottom line. Clients can learn if and how the intervention is changing consumer health behavior, gather valuable data to help contain costs and measure impact and leverage the portal to meet the varying needs of employer groups and niche populations.

"With this new platform solution we are adding a new approach to the strong array of health management programs offered by the StayWell family of companies," said Sterling. "Whether our clients are looking for a health management solution that utilizes telephonic coaching, such as that provided by StayWell Health Management, print solutions, or the digital coaching approach represented by StayWell Engage, or a combination of all of these, StayWell can offer the solution that meets their needs."

About StayWell Custom Communications (SCC)

StayWell Custom Communications is the leader in custom health content solutions delivered via variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.

SCC is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

For more information visit www.staywellcustom.com.

About MediMedia USA

Headquartered in Chatham, NJ, with more than 1,600 employees in offices throughout the United States, MediMedia's products and services include integrated and comprehensive health management programs, patient education content, and applications purchased by health care stakeholders: physicians, patients, employers, hospitals, health plans, and pharmaceutical companies. MediMedia's experience in delivering specialized information to targeted audiences has earned the company unparalleled trust and respect throughout the industry.

MediMedia is a Vestar Capital Partners portfolio company.


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SOURCE StayWell Custom Communications
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