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StayWell Custom Communications Announces Strategic Alliance with Siteimprove
Date:6/8/2009

EVANSTON, Ill., June 8 /PRNewswire/ -- Custom health communications company StayWell Custom Communications (SCC), a division of MediMedia USA, has announced an exclusive strategic alliance with Siteimprove to provide value-added services that help health care organizations ensure the integrity, accuracy, and accessibility of their website content.

SCC has always worked with clients to ensure the highest quality standard of the health and wellness content on a client's website. Now, through this amazing set of new solutions, SCC is able to offer clients tools that improve the quality of its entire site along with other client-managed and third-party content. All of this adds greatly to the end user's experience and impression while providing an improved consumer experience.

Teaming with Siteimprove will provide StayWell Custom clients a suite of website management and maintenance tools which include:

  • SiteCheck- The SiteCheck service will automatically check an entire website for errors such as misspellings, broken links, and accessibility issues on a continual basis. It provides clear indications of why and where issues occur, quick links to enable prompt fixes, and can be configured to alert multiple editors when problems are located. A new Search Engine Optimization module will also help website owners maintain good positions in search engines, such as Google.
  • SearchImprove - Easily set up and manage a site's search engine with the SearchImprove tool. It makes the search function on a website straightforward and powerful, by providing tools for transparency and adjustment. SearchImprove search function allows the webmaster to influence and control search results, optimizing the communication potential of user searches.
  • SiteAlarm - SiteAlarm monitors website uptime and alerts the website contact and web team by email when something is not working properly. Regardless of the monitoring frequency used, once an error is detected on a website, SiteAlarm will check the website every minute until the website is back up again. Monitoring a web server with SiteAlarm will help improve the performance and availability of a website.
  • SiteAnalyze - SiteAnalyze is a unique hosted website analysis service that provides detailed website analysis and statistics, including visitor demographics, website traffic patterns, search engine effectiveness, and many other website metrics.

"We're always looking for ways to provide our clients with ways to enhance the quality of their online content and technology. Our exclusive strategic alliance with Siteimprove is just one more way we're elevating our online suite of services and continues to position us as the custom communications company with the most robust interactive offerings," said StayWell Custom Communications president and CEO Trent Sterling.

When features on a website fail to work properly, it can cost a hospital or health plan a significant amount of money, and be a significant drain on internal resources. These new services meet the highest standards for quality and accessibility and can keep tabs on site traffic and performance. They also combat any loss in credibility by the health care organization when there are misspellings, broken links, and accessibility issues found on its website.

"Health care organizations have a serious need to manage and improve the quality, accuracy, functionality, and accessibility of their content. Most importantly, they have a higher duty to insure accessibility to all they serve, including those with disabilities that would otherwise prevent them from having access to useful healthcare information on their websites. This new offering addresses a real need in this market," said Dave Bennett, Senior Vice President of Interactive Solutions for StayWell Custom Communications. "We are extremely excited about working with Siteimprove to offer this unique service to the health care market."

SCC will be working directly with its clients as well as through its associated Content Management System (CMS) strategic alliances and partners to make this new service available.

"Siteimprove chose to align itself with StayWell Custom Communications because the company is the clear market leader in health content and online solutions and we're thrilled to be able to support their strong interactive solutions," said Morten Ebbesen, president and CEO of Siteimprove.

About StayWell Custom Communications (SCC)

StayWell Custom Communications is the leader in custom health content solutions delivered via variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.

SCC is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

For more information visit www.staywellcustom.com.

About MediMedia

Headquartered in Chatham, NJ, with 1,500 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers - both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients.

About Siteimprove

Siteimprove is rapidly becoming an established name within website management, with U.S. headquarters in Minneapolis, Minnesota. Siteimprove develops cost effective, easy-to-use services that enable organizations to reduce costs by freeing up staff time, while concurrently improving website quality and exceeding the increasingly high expectations of modern organizational websites.

The rapidly growing list of more than 650 organizations worldwide using Siteimprove services includes both local and state government agencies, libraries, universities, and companies within the private sector.


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SOURCE StayWell Custom Communications
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