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StayWell Custom Communications Announces Strategic Alliance With HealthMedia
Date:6/18/2008

EVANSTON, Ill., June 18 /PRNewswire/ -- Custom print and online health communications publisher StayWell Custom Communications (SCC), a division of MediMedia USA, has announced a strategic alliance with HealthMedia, Inc. to bring its clients the industry-leading, innovative online behavior change programs that work in concert with its custom health information and engagement solutions.

HealthMedia's online intervention programs for health and wellness, disease management, behavioral health, and medication adherence will be an integral part of SCC's next generation private health portal suite. The new StayWell Custom Health Portal is a highly personalized, engaging health information solution for health payers looking to improve the health and wellness of their populations.

Not only is the new private portal solution able to personalize the experience for each user, in keeping with SCC's philosophy as the market leader in client-branded solutions, the platform will offer extensive customization for each client organization. SCC has set itself apart in the market by bringing highly flexible customization to its offerings at an industrial-level scale.

Teaming with HealthMedia will allow SCC clients to engage consumers with an enormous breadth and depth of content and a truly personal experience unmatched in the market. HealthMedia is a leader in the health management industry for reaching large populations efficiently with effective online intervention programs that produce measurable behavior change and ROI. These online interventions, including a powerful Health Risk Assessment (HRA), that gathers information about the member which can be used to shape custom-tailored health management programs. They include programs designed to address nutrition, weight management, chronic illness, depression, insomnia, binge eating, stress management, diabetes, back care, smoking cessation, and chronic pain.

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SOURCE StayWell Custom Communications
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