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StayWell Custom Communications Aligns With Leading Online Decision Support Care Company to Deliver iPhone and Web-Based Self Care and Decision Support Solutions

EVANSTON, Ill., Aug. 24 /PRNewswire/ -- Custom health communications company StayWell Custom Communications (SCC), a division of MediMedia USA, has announced an exclusive strategic alliance with Self Care Decisions, LLC, the leading provider of decision-support care guides for consumers via the Internet and mobile applications.

Through this strategic alliance, StayWell Custom Communications will be offering a range of online applications for health care providers and payor organizations designed to guide consumers to the appropriate response to common health care issues. These tools will be offered by SCC in addition to the already impressive and industry leading collection of solutions currently being used by its hundreds of health care clients. The Self Care Decisions tools, which can be custom branded to the sponsoring client organization, provide people with decision support and care advice for common health symptoms and minor injuries via the Internet and their handheld devices.

The applications include:

  • HouseCalls Symptom Checker - an online decision support and care advice tool
  • SymptomMD - the new iPhone/iTouch application that puts symptom decision support in a consumer's pocket

All of the above are based on medical protocols written by acclaimed authors Dr. Barton Schmitt and Dr. David Thompson, endorsed and distributed by the American Academy of Pediatrics, and currently used by more than 10,000 physician practices and 400 nurse advice help lines nationwide. The tools provide valuable information to consumers to help them self-manage their own health care, reduce unnecessary office visits, save them time, worry, calls to physicians, and avoid after-hour trips to urgent care facilities.

"Self Care Decisions' range of patient information solutions is a perfect complement to our robust online content offering and provides our clients with a way to deliver to their consumers valuable, action-oriented information to improve their health while fully supporting our clients' objectives," said StayWell Custom Communications president and CEO Trent Sterling.

Consistent with SCC's approach to all its solutions, clients who use these online tools have the ability to package and brand each solution to their own organization to make it a totally custom offering. The iPhone/iTouch application can even be programmed to guide consumers to the sponsoring organization's selected providers for care.

"Partnering with StayWell Custom Communications is a natural fit for our organization. They are a clear market leader in health content and online solutions and we're thrilled to be able to support their robust client offering," said Sue Altman, Chief Operating Officer of Self Care Decisions, LLC.

About StayWell Custom Communications (SCC)

StayWell Custom Communications is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.

SCC is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

For more information visit

About MediMedia

Headquartered in Chatham, NJ, with 1,500 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers - both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients

MediMedia is a Vestar Capital Partners portfolio company.

About Self Care Decisions, LLC

Self Care Decisions, LLC licenses world-class decision support care guides for use by consumers via the Internet and mobile applications. Hospitals, health plans and physician practices use their content to support their patients and plan members with decision-making tools and self care knowledge. The care guides are updated on an annual basis, based upon recent medical literature, recent national guidelines, quality improvement projects, research, expert reviews and feedback from users.

For more information, visit and

SOURCE StayWell Custom Communications
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