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Statewide Anti-Smoking Campaign Takes New Approach in Curbing Teen Smoking
Date:2/16/2009

The campaign includes English television ads, English and Spanish radio ads, posters, cinema advertising, online media, social media, a statewide grassroots effort, internet advertising and an original youth website, www.Venomocity.com -- a term coined to mean tobacco addiction and all that comes with it. The website will quickly become popular with teens. In addition to hosting all of the commercials, it's a dark satirical take on the "voice" and "personality" of addiction that entertains visitors while providing valuable information on the topic.

The commercials hit the airwaves today supported on the ground by simultaneous youth events at local malls which introduced the campaign with support from local radio stations. The events were hosted by malls in Phoenix, Glendale and Tempe. Similar events are scheduled to take place in Tucson, Flagstaff and Kingman next weekend and more events in other cities and towns across the state are planned. The idea is to make the campaign tangible and relevant in places already frequented by youth.

Some smoking and tobacco addiction statistics follow, more can be found at www.tobaccofreearizona.com:

  • The average age of smoking initiation is 12 1/2.
  • 90 percent of adult smokers were regular smokers by age 19.
  • Almost a quarter of Arizona's high school students smoke (23 percent, a number that is higher than the national average.)
  • 63 percent of high school smokers say they want to quit smoking.
  • 49 percent of middle school students who smoke say they want to quit.
  • Every day about 4,000 teens try smoking and of those, an estimated 1,140 become daily cigarette smokers.


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SOURCE Arizona Department of Health Services Bureau of Tobacco Education & Prevention
Copyright©2009 PR Newswire.
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