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Statement of Steve Pasierb, President and CEO, Partnership for a Drug-Free America on the Release of the 2007 Monitoring the Future Study
Date:12/11/2007

aimed at reducing the demand for drugs among teens. At the core of this communications initiative is a federally funded advertising program featuring drug education messages created by the Partnership and donated to the National Youth Anti-Drug Media Campaign (NYADMC) on a pro bono basis. The data released today clearly show that program is making a significant positive contribution to reduced rates of marijuana use in America. Through demand reduction -- that is prevention, intervention and treatment -- we have seen the scope of the drug problem in America improve -- with teen use of marijuana down dramatically by 25 percent.

The Partnership's work has been further strengthened by the dedication and commitment of our partners in prevention; The Consumer Healthcare Products Association, Major League Baseball, Alliance for Consumer Education, the Department of Justice and others as well as the numerous volunteer advertising agencies and media partners who have worked tirelessly to help change drug abuse attitudes and behaviors.

"The data over the past six years is particularly heartening as we are seeing real progress in the very same areas where we have focused our educational efforts and communications campaigns," said Pasierb. "The Partnership's national methamphetamine demand reduction program, Meth360, continues to expand and is uniting communities across country to combat the spread of meth; with the help of our partners at Major League Baseball we have been addressing youth steroid use via the only sustained national-scale steroid education program; and, our groundbreaking Ecstasy education campaign has helped change attitudes and misunderstanding about a dangerous drug that teens were abusing at alarming levels just a few years ago. Teen Ecstasy use increased by 71 percent over a two-year period between 1999 and 2001 and is now down by more than 50 percent."

The Partnership does not claim to have caused these reductions alone, but there i
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SOURCE The Partnership for a Drug-Free America
Copyright©2007 PR Newswire.
All rights reserved

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