In response to the problem of medicine abuse, the Partnership and many
other program partners including the Consumer Health Products Association
(CHPA) have launched the following:
-- Additional in-depth direct consumer research to identify the root cause
of why teens are abusing medicines intentionally to get high
-- A dedicated section on the Partnership's Web site focused on educating
against the abuse of cough and cold medicines containing DXM at:
http://www.drugfree.org/Parent/Resources/Cough_Medicine_Abuse
-- Informative brochures available for free in English and Spanish at:
http://www.drugfree.org/Files/Preventing_Teen_Cough_Medicine_Abuse/
-- A national media-based education campaign featuring public service
messages designed to educate parents on the facts and risks their
children face from the intentional abuse of medicines at:
http://www.youtube.com/watch?v=z2FP3u7OdnY
-- Testimonial videos of real-life teens sharing personal experiences of
cough medicine abuse at:
http://boss.streamos.com/wmedia/drugfree/dxm/shannon4_rev2.wvx,
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