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Statement of Robert Jarvik, MD, President and CEO of Jarvik Heart, Inc. Regarding the Lipitor DTC Advertisements
Date:2/26/2008

h is required for licensing. Instead, I work with invention, manufacturing, regulatory affairs, and clinical application of artificial hearts. I also work directly with many leading cardiologists and cardiac surgeons, as an advisor concerning management of their patients. My credibility as a heart expert is fully justified and is fairly represented. As an MD medical scientist I am well qualified to understand the conclusions of the extensive clinical trials and FDA review by which Lipitor was proven safe and effective. In the ads I educate the public about the risks and benefits of Lipitor. My recommendation to viewers is to take their own doctor's advice, and nothing else.

Concerning the rowing ad: I spent most of my summer vacation time during high school on the water, sailing, rowing, fishing, and scuba diving. At the time the ad was filmed, I was certainly fit enough to row for the shoot. I trained to row for it, and I intended to do so. But at the last minute, I was informed that the insurance carrier for the shoot would not permit me to row because the water temperature in the mountain lake at that time of year was about 40 degrees -- so cold that if I had an accident, I could drown within minutes because of hypothermia. So the production company hired a rower experienced with that kind of racing shell for the distant shots. It never occurred to me that anyone would consider this dishonest.

The message remains: heart health.

Recently, Pfizer chose to stop running the ads, through which I was able to appeal to so many viewers to pay attention to their heart health and to ask their doctors about Lipitor. My message has been sincere and correct -- Lipitor can indeed help prevent heart disease in many millions of people, a great many of whom are not presently taking any cholesterol-lowering medication.

The United States has an active pharmaceutical industry that has brought huge benefits to the U.S. public. Most Americans, who benefit f
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SOURCE Jarvik Heart, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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