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Statement by the American Legacy Foundation(R) on Youth Smoking Rates
Date:12/11/2007

d by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The foundation's programs include truth(R), a national youth smoking prevention campaign that has been cited as contributing to significant declines in youth smoking; EX(R), an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; research initiatives exploring the causes, consequences and approaches to reducing tobacco use; and a nationally-renowned program of outreach to priority populations. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. Visit http://www.americanlegacy.org.

truth(R), launched in February 2000, is the largest national youth smoking prevention campaign and the only national campaign not directed by the tobacco industry. The campaign exposes the tactics of the tobacco industry, the truth about addiction, health effects and social consequences of smoking and allows teens to make informed choices about tobacco use by giving them the facts about the industry and its products. The campaign was created by the American Legacy Foundation(R), which was founded as a result of the 1998 Master Settlement Agreement between the tobacco industry and 46 states. Payments to the American Legacy Foundation are made on behalf of the settling states.

(1) Mowery PD, Brick PD, Farrelly MC. Legacy First Look Report 3. Pathways to Established Smoking: Results from the 1999 National Youth Tobacco Survey. Washington DC: American Legacy Foundation. October 2000.

(2) MMWR. 1998. Decline Selected Cigarette Smoking Initiation and Quitting Behaviors Among High School Students. 47(19):386-389.
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