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Statement by the American Legacy Foundation(R) on Youth Smoking Rates
Date:12/11/2007

campaign that should be funded on an ongoing basis as a permanent component of the nation's strategy to reduce tobacco use." The report went on to call for supplemental programs on the state and community levels.

The foundation's truth campaign is a national youth smoking prevention campaign that delivers facts and messages to teens about tobacco, allowing them to make their own informed choices about whether or not to smoke. Research has indicated that in the first two years of the campaign, 22 percent of the overall decline in youth smoking was directly attributable to truth(R). As the only organization directing a national media campaign for youth smoking prevention - other than the tobacco industry -- Legacy hopes that funding will continue and grow for efforts like its truth(R) campaign and state-specific campaigns. Clearly, efforts like these are working with young teens as is indicated by today's findings.

Through the truth(R) campaign and other initiatives, the American Legacy Foundation(R) is committed to effectively reaching the teen audience and reducing youth smoking. The tobacco industry continues to spend more than 36 million dollars a day on marketing efforts in the U.S. alone, successfully marketing its products and addicting new smokers.

Eighty percent of all smokers have their first cigarette before age 18(1), and between one-third and one-half of youth who try a cigarette will go on to become daily smokers(2). These daily smokers may continue down a path of tobacco-related diseases and will incur higher healthcare costs than nonsmoking Americans. Funding youth smoking-prevention efforts could prevent these ill effects.

The American Legacy Foundation(R) is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the foundation develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affecte
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SOURCE American Legacy Foundation
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