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Statement by American Legacy Foundation(R): Findings of Decades of Massive Fraud by Tobacco Industry Upheld in U.S. Court of Appeals
Date:5/22/2009

s case moves forward, possibly to the Supreme Court, the Foundation supports both the government and our public health colleagues who argued for the efficacy and long-term health benefits derived from funding effective counter marketing programs to address youth smoking prevention and adult smoking cessation. These advocates intervened on behalf of the American public to assert that these remedies could save countless lives by funding effective programs to keep teens from starting to smoke, limit the effects of secondhand smoke and provide critical tools to help tobacco-addicted adults quit.

"With this decision, decades of deceptive marketing practices leading to massive disease and death have finally come home to roost for the tobacco industry," said American Legacy Foundation(R) President & CEO Cheryl G. Healton, DrPH. "More than 400,000 Americans lose their lives to tobacco-related diseases each year."

Healton, who testified in the lower court proceedings, added that "research has consistently shown that for every dollar spent on prevention and cessation programs, lives are saved." Multiple peer-reviewed studies over the past several years have established that the Foundation's truth(R) youth smoking prevention campaign has been effective in keeping teens from smoking. One recent study released in February 2009 found that the campaign - the only national campaign not directed by the tobacco industry - was directly responsible for keeping 450,000 teens from starting to smoke during its first four years. In addition, a separate study found that the campaign not only paid for itself in its first two years, but also saved between $1.9 billion and $5.4 billion in medical care costs to society. Both the Department of Justice and public health advocates had argued during the case that funding for the truth(R) campaign and other proven-effective prevention and cessation programs should be included as part of remedies.
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SOURCE American Legacy Foundation
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