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Stars of Film, Television, Sports and Music Join Marlo Thomas to Kick Off the 6th Annual Thanks and Giving(R) Campaign to Support St. Jude Children's Research Hospital(R)
Date:11/4/2009

NEW YORK, Nov. 4 /PRNewswire/ -- Today, St. Jude Children's Research Hospital launched the sixth annual Thanks and Giving campaign, an unprecedented union of celebrities, media, retail and corporate partners that ask consumers to "Give thanks for the healthy kids in your life, and give to those who are not." The announcement was made today by Marlo Thomas, national outreach director for St. Jude.

For the first time, GRAMMY® Award-nominated singer and songwriter Luis Fonsi stars in broadcast and print ads in Spanish-language markets around the United States and Puerto Rico. Luis Fonsi will be the celebrity ambassador for the St. Jude Thanks and Giving campaign in the Hispanic community. Carrie Underwood and Darius Rucker have volunteered their time to the Thanks and Giving campaign this year to record special radio messages that can be heard on more than 200 stations around the country.

Returning to the Thanks and Giving campaign this year are long-time celebrity friends, Jennifer Aniston, Robin Williams, Antonio Banderas and New Orleans Saints' Reggie Bush, who star in the heartwarming national television spots with patients from St. Jude that air during the holiday season. The television spots are produced each year by award-winning producer/director Tony Thomas, the son of St. Jude Children's Research Hospital founder, Danny Thomas.

"We are thrilled that such incredible people in the entertainment community lend their talents and time to support the Thanks and Giving campaign," said Marlo Thomas. "Their generosity impacts the lives of children with cancer and other catastrophic diseases in America and across the world."

The Thanks and Giving campaign continues to receive support from celebrity friends, such as the Jonas Brothers who have provided a special video, with the new social networking component offering interactive ways for people to individually tailor their support for the children of St. Jude. I give my voice encourages Facebook and Twitter users to post messages about their support of St. Jude and become online advocates for the hospital. Through I give my vision, visitors to the Thanks and Giving Web site can use YouTube to post videos detailing why they support the hospital or share existing St. Jude videos with others. Visitors to the Thanks and Giving site can also choose I give my energy and become an online fundraiser for the hospital.

The Thanks and Giving campaign enlists many of the country's leading brands and most respected businesses to help support the lifesaving work of St. Jude, the nation's leading pediatric research and treatment center devoted solely to children with cancer and other catastrophic diseases, by raising funds and awareness.

The 2009 campaign welcomes more than 50 partners, who have united during the competitive holiday retail season to raise awareness and funds that are vital to continuing the research and treatment taking place at St. Jude. Returning partners include Target, CVS/pharmacy, Kmart, Kay Jewelers, Dick's Sporting Goods, AutoZone, Williams-Sonoma, Inc, Gymboree, Ann Taylor, New York & Company, Dollar General, HSN, AOL, Brooks Brothers, Domino's Pizza, The Melting Pot, and many more.

"Our partners make a true commitment each holiday season to help save the lives of children being treated at St. Jude by asking their customers to donate to the Thanks and Giving campaign during their holiday shopping," said Ms. Thomas. "It is only with these outstanding partners' and their customers' generous support that we are able to never turn a child away because of a family's inability to pay."

New partners to this year's campaign include Chico's, Reebok, Ticketmaster, Harry & David and Anna's Linens. The Thanks and Giving campaign, which begins Thanksgiving week and continues through the end of the year, and its partners ask consumers to join them in making a contribution to St. Jude to help save lives of children in communities everywhere.

The television spots will air across broadcast, Hispanic and cable networks in English and Spanish, and a 60-second movie trailer will be featured on more than 20,000 movie screens nationwide in Regal Theaters, CineMark, AMC, and others, as well as on American Airlines flights.

Since its inception, St. Jude has developed protocols that have helped push survival rates for childhood cancer from less than 20 percent to 80 percent overall. When St. Jude opened its doors in 1962, the survival rate for acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, was 4 percent. Today, the survival rate for this once deadly disease is 94 percent thanks to research and treatment protocols developed at St. Jude. And, during the past three years, 84 cents of every dollar received supports the research and treatment at St. Jude.

The Thanks and Giving initiative was created in 2004 by Marlo Thomas and her siblings Terre and Tony Thomas, children of St. Jude founder Danny Thomas, to build awareness and raise funds for St. Jude during a season that exemplifies thanks and giving to so many. The funds raised by the campaign impact the lives of children in communities across the country. Consumers are asked to shop at companies where the St. Jude Thanks and Giving green magnifying glass logo is displayed; donate online at www.stjude.org, or purchase specialty merchandise created by the partners to support the campaign. A list of fundraising partners is available at www.stjude.org or call 1-800-4STJUDE (1-800-478-5833); or in Spanish by logging onto www.dargracias.org or calling 1-800-2STJUDE (1-800-278-5833).

Customers are encouraged to participate by:

  • Adding a donation at registers during the check-out process or online while shopping at participating partners where you see the St. Jude Thanks and Giving magnifying glass logo. Visit www.stjude.org for a complete list of participating partners.
  • Purchasing specialty merchandise at participating partners to benefit St. Jude.
  • Donating online at www.stjude.org, or by calling 1-800-4STJUDE. Also, make a donation in memory or honor of a loved one and send a special Thanks and Giving tribute card. Tribute cards can be found on the St. Jude Web site.

About St. Jude Children's Research Hospital:

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.

Related Links

St. Jude Children's Research Hospital

St. Jude Children's Research Hospital (Espanol)

http://www.youtube.com/mystjude

http://www.facebook.com/stjude

http://www.twitter.com/stjude

SOURCE St. Jude Children's Research Hospital


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SOURCE St. Jude Children's Research Hospital
Copyright©2009 PR Newswire.
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