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Starkey Hearing Foundation Partners With GRAMMY Foundation(R) to Announce SoundMatters(TM) Initiative: GRAMMY-Nominated Artist Taylor Swift, Along With Emerging Artists Crosby Loggins, Jimmy Wayne and GRAMMY-Nominated Sara Bareilles Lead the Way in the Pr
Date:3/24/2009

MINNEAPOLIS, March 24 /PRNewswire/ -- On Feb. 1, Starkey Hearing Foundation (SHF) and the GRAMMY Foundation(R) kicked off the SoundMatters(TM) campaign in more than 950 Best Buy locations. With a goal of communicating the importance of hearing and hearing loss prevention to young music fans, SoundMatters(TM) has enlisted a number of stars to help spread the word. Taylor Swift leads the list of celebrity supporters, which includes emerging artists Crosby Loggins, Jimmy Wayne and GRAMMY-nominated Sara Bareilles. "We are grateful to partner with the GRAMMY Foundation(R) in this effort, and having young artists join our campaign to promote responsible listening is paramount in fulfilling our mission of educating the public on the importance of hearing," said Bill Austin, Founder of SHF.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/AQW096LOGO)

The SoundMatters(TM) initiative is dedicated to raising the social awareness of healthy hearing, prevention of hearing damage and encouraging regular hearing check-ups. The rising popularity of portable entertainment devices is putting more people at risk.

"Music is an essential part of our daily lives and more broadly a resonant force in our cultural heritage," said Kristen Madsen, Senior Vice President of the GRAMMY Foundation(R). "We are pleased to partner with Best Buy and SHF in this effort because hearing health begins with the youngest listeners so they may enjoy a lifetime of musical involvement."

"These young artists have huge followings that can help us to communicate a message to their fans that would otherwise be lost," said Debbie Wright, Executive Director of SHF. "The joys of healthy hearing are experienced every day in conversations with family and friends and in listening to our
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SOURCE Starkey Hearing Foundation
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